Highland Brewing Company Media Assets
Hello Media Friends and Colleagues!
Here are some of our most requested files, press releases, and coverage highlights.
Please direct questions, interview queries, and requests for samples to our Communications Manager, Eeva Redmond.
Chemist Highland Single Malt Whiskey: When Two Asheville Makers Swap Barrels
What happens when a brewery and a distillery trade barrels? In Asheville, you get a single malt whiskey and a barrel-aged Oktoberfest beer that could only come from this mountain town. We teamed up with our friends at Chemist Spirits on two limited releases: Chemist...
The Coffee Behind the Beer: Dynamite Roasting Co. and Thunderstruck
Highland Brewing's Thunderstruck Coffee Porter has been brewed with coffee from Dynamite Roasting Co. of Black Mountain, NC, since the beer's first batch in 2011. This fall, this seasonal favorite arrives in cans for the first time as our Fall/Winter seasonal, hitting...
Highland Brewing’s Disc Golf Course Named #3 Best Brewery Course in the US and Canada
Highland Brewing Company's disc golf course in East Asheville, North Carolina has been ranked the #3 best disc golf course at a brewery in the United States and Canada, according to UDisc's 2026 list of the 25 Best Disc Golf Courses at Breweries. The ranking is based...
Cold Mountain & Clawtoberfest Beer Dinners: Highland Brewing’s Collaboration with Chef Taylor Montgomery
Highland Brewing Company, Asheville's original craft brewery, has partnered with James Beard Award-winning Chef Taylor Montgomery of Montgomery Sky Farm since 2024 to host an annual farm-to-table beer dinner series at Highland Brewing in Asheville, North Carolina. In...
Thirst for Good Partner Highlight: The NC Arboretum
There's a particular kind of quiet that settles over the Southern Appalachians in autumn — cool mornings, sugar maples catching fire along the ridgelines, creeks running low and clear through forested coves. It's the kind of quiet that The North Carolina Arboretum has...
Highland Brewing’s Thirst for Good
Thirst for Good is Highland Brewing's brand badge — a short answer to a big question: why do people choose Highland? Thirst for Good is built on three pillars, Flavor, Future and Feels, and it shows up everywhere from the beer in the can to the brewery's nonprofit...
Gaelic and Mustard Chicken: A Long Weekend Grill Recipe
Fire up the grill, grab a cold Gaelic Amber Ale and make the most of the long weekend. Labor Day weekend is made for backyard hangs, porch dinners and one last big summer cookout before fall starts to sneak into the mountains. This Gaelic and Mustard Chicken brings...
Thirst for Good: Supporting MANNA FoodBank in Western North Carolina
As Asheville's original craft brewery, we've watched this region grow, and we've seen firsthand that Western North Carolina's mountains hide a need that doesn't always make the postcards: food insecurity. That's why we're proud to call MANNA FoodBank one of our...
Oscar’s Oatmeal Porter: A Tribute to Craft Beer Pioneer Oscar Wong
Highland Brewing Company is raising a glass to legacy, flavor, and community with the newly renamed Oscar’s Oatmeal Porter—a rich, smooth stout-style beer that honors our beloved founder, Oscar Wong. This updated name brings new meaning to a fan-favorite brew while...