Our Values

We pride ourselves on being more than a brewery – we’re a community catalyst.

Family-owners Leah Wong Ashburn and Oscar Wong and are business leaders, mentors and role models, fostering a cooperative and welcoming brewing community. Their dedication to inclusivity, education, and quality have led to the core values below. 

 

 

 

 

 

 

Small company,

big impact

We tap into small business ingenuity to create big business impact.

We want to be integral to our community and industry. From hiring women and valuing female leadership, to our Pints with Purpose program, to our sustainability efforts, we think deeper versus wide.

  • 40% of our staff is female, and 50% of our leadership team 
  • Pints with Purpose is the program that develops a deep connection between each of five philanthropic values to a non-profit organization in Western NC.  
  • Solar panels are just the start. 

Honor Tradtion, innovate with intention

We blend deep roots with forward-thinking development. Rather than chase fads, we seek our space in longer lasting trends. 

  • Fads may come and go in a season as they are more tied to marketing buzz than flavor preference. We have some fun with fads in our taproom.  
  • Trends show the evolution of consumer tastes. For distribution, we blend trend with brewing science and new hop products for beers with purpose. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

absurdly people-focused

We obsess over our staff, customers, retailers and wholesalers.

All people are treated with respect. Extra care is taken with each of our staff to encourage their physical, emotional, and financial health while we develop careers.

  • Benefits range from 401(k) with matching funds to no-cost mental health services, an FSA, and much more.  
  • 40% of our staff has worked in more than one department or has been promoted from within the organization.