Highland Brewing Company Media Assets

Hello Media Friends and Colleagues!
Here are some of our most requested files, press releases, and coverage highlights.

Please direct questions, interview queries, and requests for samples to our Communications Manager, Eeva Redmond.

Berryful Vibrant Fruited Ale Debuts for Spring

Berryful Vibrant Fruited Ale Debuts for Spring

ASHEVILLE, NC — North Carolina’s largest native brewer is announcing the release of Berryful – a fruited ale with tart blueberries. It is the latest addition to the brewery’s seasonal lineup and is available now in 6-packs across Highland’s Southeastern distribution...

Lunar New Year 2023!

Lunar New Year 2023!

Highland is excited to celebrate Lunar New Year (1/22) and kick off the Year of the Rabbit with our fourth annual collaboration with Seattle-based Lucky Envelope Brewing Company on the weekend of January 21-22. The collaboration brew, Water Rabbit, is a West...

Hair of The Dog IPA for Asheville Humane Society

Hair of The Dog IPA for Asheville Humane Society

ASHEVILLE, NC (August 8, 2022) — Asheville’s original craft brewery will release Hair of The Dog IPA on Saturday, August 27. This brewery-only release was created in collaboration with the Asheville Humane Society. The brew features an original crowler label...

Community Harvest for MANNA FoodBank

Community Harvest for MANNA FoodBank

ASHEVILLE, NC (June 14, 2022) — Asheville’s original craft brewery will release Community Harvest Fruited Ale on Sunday, June 26. This brewery-only release was created in collaboration with MANNA FoodBank. The brew features an original crowler label illustration by...

Black Bear Kolsch for WNC Nature Center

Black Bear Kolsch for WNC Nature Center

ASHEVILLE, NC (May 16, 2022) — Asheville’s original craft brewery will release Black Bear Kolsch on Sunday, May 22. This brewery-only release was created in collaboration with the WNC Nature Center. The brew features an original crowler label illustration by local...

Hazy Heights IPA Joins Year-Round Line-Up

Hazy Heights IPA Joins Year-Round Line-Up

ASHEVILLE, NC — North Carolina’s largest native brewer is announcing the release of Hazy Heights IPA – an IPA brewed with Citra, Ekuanot, Amarillo, Centennial, and El Dorado hops. It is the latest addition to the brewery’s year-round lineup and will be distributed in...