Raise your steins and dust off your lederhosen because it's that time of the year again – Oktoberfest season is upon us! And this year, we're not just celebrating the traditional Bavarian festivities; we're also toasting to a special milestone – 15 glorious years of...
In today's "Meet the Team" interview, we're delving into the extraordinary world of craft beer & music. Meet Matt Smith, the multi-talented bartender and musician who not only serves up delightful brews but also strikes a chord with the community through his...
ASHVILLE, NC (July 17, 2023) - The 9th annual Night Flight returns on Saturday, July 22nd. This twilight race is run by more than 450 participants dressed up, and adorned with glow sticks each year. The 4.5-mile East Asheville course takes runners through the...
Highland’s Founder, Oscar Wong was awarded the Order of The Long Leaf Pine. It is the highest honor granted by the governor of North Carolina to individuals who have shown extraordinary service to the state.
Highland is excited to celebrate Lunar New Year (1/22) and kick off the Year of the Rabbit with our fourth annual collaboration with Seattle-based Lucky Envelope Brewing Company on the weekend of January 21-22. The collaboration brew, Water Rabbit, is a West...
ASHEVILLE, NC —Highland Brewing is excited to celebrate the return of cult-favorite spiced winter ale from November 10-14. For the past 26 years, Highland Brewing has kicked off the holiday season with a release party for Cold Mountain Spiced Winter Ale. Cold Mountain...
ASHEVILLE, NC — Highland Brewing Company is pleased to announce that Nikki Mitchell will join the brewery’s executive leadership team as Vice President of Brand Development. Mitchell has been with the brewery for five years. She was promoted from Private Events Sales...
ASHEVILLE, NC (August 8, 2022) — Asheville’s original craft brewery will release Hair of The Dog IPA on Saturday, August 27. This brewery-only release was created in collaboration with the Asheville Humane Society. The brew features an original crowler label...
ASHEVILLE, NC (June 14, 2022) — Asheville’s original craft brewery will release Community Harvest Fruited Ale on Sunday, June 26. This brewery-only release was created in collaboration with MANNA FoodBank. The brew features an original crowler label illustration by...
ASHEVILLE, NC (May 16, 2022) — Asheville’s original craft brewery will release Black Bear Kolsch on Sunday, May 22. This brewery-only release was created in collaboration with the WNC Nature Center. The brew features an original crowler label illustration by local...
ASHEVILLE, NC (April 18, 2022) — Asheville’s original craft brewery will release Mountain Chaser Hazy Pale Ale for SAHC on Sunday, April 24. This brewery-only release was created in collaboration with Southern Appalachian Highlands Conservancy (SAHC). The brew...
ASHEVILLE, NC (April 6, 2022) — Asheville’s original craft brewery announces a new Pints with Purpose Beer Series supporting area non-profits. Over the next five months, Highland will release one beer per month with a party highlighting the work of one of the...
Visitors can get a taste of the art deco architecture that Asheville is known for,
alongside some of the best food and beer the city has to offer —all in one spot.
“Hospitality at its core is a showing of generosity and goodwill,” said Highland Marketing Director, Julie Funke. “This campaign will honor those fundamentals and help take care of our own when they need it most.”