Give Back with Gaelic
Now in its second year, we are proud to present “Give Back with Gaelic,” a charitable giving campaign to support the hospitality industry across our entire Southeast distribution footprint. From September to December of 2021, we donated a portion of the proceeds from sales of Highland’s Flagship Gaelic Ale to 7 locally significant non-profits.
With the collaboration of our wholesalers, we raised $20,000 this year for our 7 non-profit partners!
Highland has deep roots in the Western North Carolina community. With this campaign, our goal was to extend our giving everywhere Highland beer is sold.
These are the non-profit beneficiaries of the campaign this year.
- North Carolina Restaurant Workers Relief Fund (NC)
- Food Bank of Central & Eastern North Carolina (NC)
- Second Harvest Food Bank (NC)
- South Carolina Restaurant and Lodging Association (SC)
- Virginia Restaurant and Hospitality Relief Fund (VA)
- Tennessee Action for Hospitality (TN)
- The Giving Kitchen (GA)
“Hospitality at its core is a showing of generosity and goodwill,” said Highland Marketing Director, Julie Funke. “This campaign will honor those fundamentals and help take care of our own when they need it most.”
Cheers to making a difference for people in need!
Thanks To Our Partners
