Black Bear Kolsch for WNC Nature Center

ASHEVILLE, NC (May 16, 2022) — Asheville’s original craft brewery will release Black Bear Kolsch on Sunday, May 22. This brewery-only release was created in collaboration with the WNC Nature Center. The brew features an original crowler label illustration by local designer, Jenny Fares of Sound Mind Creative. The design is inspired by the Nature Center’s work to protect the animals that call western North Carolina home.

This release will also include the summer Meadow Markets with 14 local artisans and vendors. Other activities include painting bird and bat houses, balloon twisters, a caricature artist, and live music.

Black Bear Kolsch is the second in Highland’s Pints with Purpose series of beers supporting area non-profits. Over the next five months, Highland will release one beer per month with a party highlighting the work of one of the collaborating community partners. The next release will be Community Harvest Fruited Al supporting MANNA FoodBank on June 26.

A portion of the proceeds from all draft and crowler sales at both Highland taprooms will benefit the non-profits. These beers are taproom exclusives and will be released sequentially. Each beer is expected to run out before the next one becomes available. Additional donation opportunities will be available at the release events and online throughout the five months of the campaign. To learn more, visit


Highland Brewing was founded in 1994 by retired engineer and entrepreneur Oscar Wong, establishing it as the pioneer of Asheville, NC’s now booming craft beer industry. Proudly regional, Highland’s beers are distributed in North Carolina, South Carolina, Tennessee, and Georgia. Highland is committed to quality and sustainability, boasting the sixth largest solar array in an American craft brewery. Today, the company is led by Wong’s daughter, Leah Wong Ashburn, and serves as the largest independent, family-owned, and operated brewery native to the Southeast. Located in a rehabilitated manufacturing facility in East Asheville, the brewery affords space for visitors to enjoy limited-release beers, walking trails, volleyball courts, and live music. In spring 2021, the brewery opened its second taproom and returned to downtown Asheville. The Downtown Taproom within the S&W Market, Asheville’s first food hall, is a great spot to try a taste of the city. For more information, visit