Downtown Taproom

Highland Brewing At the S&W Market

We are so excited to share a taste of Asheville in our beautiful taproom at The S&W Market. This is our city’s first food hall and it is perfectly situated inside the historic Art Deco S&W Cafeteria building at 56 Patton Avenue.

food vendors

Buxton Chicken Palace
Bun Intended
Farm Dog
Mikasa Criolla
The Hop Ice Cream

S&W Market Hours

Monday| 11:30am – 8pm

Tuesday | 11:30am – 8pm

Wednesday | 11:30am – 8pm

Thursday | 11:30am – 8pm

Friday + Saturday | 11:30am – 9pm

Sunday | 11:30am – 7pm

The People

This project is rooted in people and family with connections dating back almost a century. In 2017, brothers Douglas and Kenneth Ellington bought the S&W building that their great-uncle, noted local Art Deco architect Douglas Ellington, designed and built in 1928.

This building is a passion project for all involved. All the businesses in the S&W Market got their start in Asheville and have deep connections to our hometown. There’s energy and community behind this project.

This is the right time, place, and the right group of people for our return to downtown Asheville.

The Concept

The S&W Market features five curated, crave-worthy food stalls on the main floor that tell the story of the city in different bites. Highland has a full taproom experience on the mezzanine.

You can get great food, a fantastic beer and sit on the main floor, the mezzanine – with a view of the activity below or a view of the city – or outside in the expanded sidewalk.

The Place

The design of the S&W Market, inside and out, is amazing. With an Art Deco facade and a full array of ornate elements from the terrazzo floors to the brass lighting fixtures overhead, this building is truly an icon of the period.

The S&W is on the National Register of Historic Places, and is one of the “most refined examples of the Art Deco style” by Douglas Ellington, “one of the most important architects practicing in North Carolina during the mid-20th century.” The S&W and Art Deco were part of Asheville’s renaissance in the 1920s. As Asheville’s first brewery, Highland shaped the resurgence of downtown in the 1990s. The S&W Market connects two original “influencers” in a new chapter!


Photos of the S&W by Tim Robison

The Beer

The S&W, and the beer served there, will authentically express the past, present, and future of Asheville.

This special place is perfect for showcasing our small-batch brews and taproom exclusives, which emphasize local ingredients and are designed to give you a taste of place.

And, of course, the classics will be alongside them – Gaelic Ale, AVL IPA and friends are always on tap!