Highland Brewing Company Media Assets
Hello Media Friends and Colleagues!
Here are some of our most requested files, press releases, and coverage highlights.
Please direct questions, interview queries, and requests for samples to our Communications Manager, Eeva Redmond.
Mountain Chaser Hazy Pale Ale for SAHC
ASHEVILLE, NC (April 18, 2022) — Asheville’s original craft brewery will release Mountain Chaser Hazy Pale Ale for SAHC on Sunday, April 24. This brewery-only release was created in collaboration with Southern Appalachian Highlands Conservancy (SAHC). The brew...
Pints with Purpose Beer Series Debuts
ASHEVILLE, NC (April 6, 2022) — Asheville’s original craft brewery announces a new Pints with Purpose Beer Series supporting area non-profits. Over the next five months, Highland will release one beer per month with a party highlighting the work of one of the...
Lower Falls IPA Debuts in Time for Volleyball Season
North Carolina’s largest native brewer is announcing the release of Lower Falls IPA – a session IPA brewed with Centennial, Amarillo, and Mosaic hops. It is the latest addition to the brewery’s year-round lineup and will be distributed in 6-packs across Highland’s...
S&W Market Opens
Visitors can get a taste of the art deco architecture that Asheville is known for,
alongside some of the best food and beer the city has to offer —all in one spot.
Highland History
A look back at the brewery
Rising Haze IPA
North Carolina’s largest native brewer is announcing the release of Rising Haze IPA — a hazy IPA brewed with Citra, Mosaic, and Galaxy hops — as the latest addition to its year-round lineup.
High Pines Imperial IPA
North Carolina’s largest native brewer is announcing the release of High Pines IPA – an imperial IPA brewed with Mosaic, Simcoe, Centennial, and Comet hops. The brew was named with the forest and fresh scent of mountain pine in mind.
Give Back with Gaelic
“Hospitality at its core is a showing of generosity and goodwill,” said Highland Marketing Director, Julie Funke. “This campaign will honor those fundamentals and help take care of our own when they need it most.”
Summer Hot List
Highland is proud to announce with the Brewers Association that Oscar Wong is the 34th recipient of the Recognition Award for “individuals whose inspiration, enthusiasm and support have contributed to the craft brewing movement”.