Highland Brewing Company Media Assets
Hello Media Friends and Colleagues!
Here are some of our most requested files, press releases, and coverage highlights.
Please direct questions, interview queries, and requests for samples to our Communications Manager, Eeva Redmond.
Clawhammer Oktoberfest
We have a real teenager on our hands, folks. Our beloved Seasonal Clawhammer Oktoberfest is turning 15 this year, but don’t worry, we doubt this teen will cause any problems. In its 15th year, Clawhammer is just as delicious as ever. Clawhammer Oktoberfest is a...
Night Flight Race for Greenways Returns for Ninth Year
ASHVILLE, NC (July 17, 2023) - The 9th annual Night Flight returns on Saturday, July 22nd. This twilight race is run by more than 450 participants dressed up, and adorned with glow sticks each year. The 4.5-mile East Asheville course takes runners through the...
Oscar “Godfather of Asheville Craft Beer” Honored with NC Governor’s Award
Highland’s Founder, Oscar Wong was awarded the Order of The Long Leaf Pine. It is the highest honor granted by the governor of North Carolina to individuals who have shown extraordinary service to the state.
What is a Cold IPA?
By Megan Rayfield. Highland’s Sensory & Beer Education Specialist Love IPAs but looking for something different? If you’re a hop-head like me, you’ve worked through the west coasts, had all the haziest hazy ipas, and bade farewell to the brut. But fear not,...
Berryful Vibrant Fruited Ale Debuts for Spring
ASHEVILLE, NC — North Carolina’s largest native brewer is announcing the release of Berryful – a fruited ale with tart blueberries. It is the latest addition to the brewery’s seasonal lineup and is available now in 6-packs across Highland’s Southeastern distribution...
Lunar New Year 2023!
Highland is excited to celebrate Lunar New Year (1/22) and kick off the Year of the Rabbit with our fourth annual collaboration with Seattle-based Lucky Envelope Brewing Company on the weekend of January 21-22. The collaboration brew, Water Rabbit, is a West...
Highland Fact Sheet 2023
General facts, figures, and accolades for the brewery
Music and Beer to Celebrate 26 Years of Cold Mountain Winter Ale
ASHEVILLE, NC —Highland Brewing is excited to celebrate the return of cult-favorite spiced winter ale from November 10-14. For the past 26 years, Highland Brewing has kicked off the holiday season with a release party for Cold Mountain Spiced Winter Ale. Cold Mountain...
Highland Hospitality Director Tapped for VP of Brand Development
ASHEVILLE, NC — Highland Brewing Company is pleased to announce that Nikki Mitchell will join the brewery’s executive leadership team as Vice President of Brand Development. Mitchell has been with the brewery for five years. She was promoted from Private Events Sales...