Highland Brewing Company Media Assets
Hello Media Friends and Colleagues!
Here are some of our most requested files, press releases, and coverage highlights.
Please direct questions, interview queries, and requests for samples to our Communications Manager, Eeva Redmond.
Hosting Asheville HoneyFest 2026 with Honey For Good
Highland is proud to have partnered with Honey For Good (formerly the Center for Honeybee Research) once again to host Asheville HoneyFest 2026 this June. For the second year in a row, this vibrant, community-driven event brought together thousands of visitors to...
Thirst for Good Partner Highlight: Asheville Humane Society
At Highland, Thirst for Good is about more than raising a glass—it's about raising up the causes that make our community better. One of our longest-standing and most beloved partnerships is with Asheville Humane Society (AHS), an organization whose mission to care for...
Thirst for Good Partner Highlight: SAHC
At Highland Brewing, community isn’t just something we talk about — it’s something we build, protect, and celebrate together. One of our longest-standing partnerships is with the Southern Appalachian Highlands Conservancy (SAHC), a nonprofit doing critical work to...
Thirst for Good Partner Highlight: The WNC Nature Center
At Highland Brewing, community has long been part of who we are. One of our longest-standing relationships is with the WNC Nature Center, a beloved Asheville destination dedicated to connecting people with the animals and plants of the Southern Appalachian region. As...
Highland Brewing’s Cold Mountain Winter Ale: Asheville’s Most Iconic Seasonal Release
When the temperatures drop in Western North Carolina, one thing is certain: Cold Mountain Season has arrived. Since its debut in 1996, Highland Brewing’s Cold Mountain Winter Ale has grown from a small-batch seasonal into a regional phenomenon, drawing thousands of...
Highland Haze IPA: A Beer Gave Back
Highland Haze IPA isn’t just a new beer — it’s a reflection of community resilience, a fresh take on a fan-favorite style, and now a year-round option you can grab just about anywhere you shop for craft. From its meaningful launch to its bright, tropical...
Working with Local Artist Payne Stranahan on Our 2026 Pride Merch Design
At Highland, we celebrate the LGBTQIA+ community everyday, and Pride Month is an opportunity to amplify that energy through community, creativity and giving back. For 2026, we partnered with Asheville-based artist Payne Stranahan (they/them) to create a Pride merch...
Chef J Chong Helps Highland Celebrate Lunar New Year
When craft beer meets culinary artistry, something special happens. That’s exactly what we’ve created through our Lunar New Year collaboration events with Asheville chef J Chong. Paired with our annual Lucky Envelope collaboration beers, these events showcase bold...
Gaelic Amber Ale Battered Fish and Chips
A pub favorite with a Highland twist, perfect for any gathering Fish and chips is a true pub classic. It’s the kind of dish you order with a pint in hand, surrounded by friends, cheering on your team or just soaking in a good night out. This version brings that same...