Every year, Lunar New Year in Asheville means something special at Highland Brewing. What started in 2020 as a passion project between bi-coastal brewers has grown into one of the most anticipated cultural beer releases and community events in Western North Carolina. ...
Some characters just belong in Asheville. Scotty is one of them. Scotty, the Highland Scotsman, has been part of Highland Brewing’s story since 1994, when he first appeared on the original brand logo. After a hiatus, he made his return in March 2026 on the...
