Long before Asheville, North Carolina, earned its reputation as one of the best beer towns in the country, it was just a quiet mountain city where a retired engineer decided to try his hand at a hobby. That hobby became Highland Brewing Company, and the man behind it,...
Highland Brewing Company is raising a glass to legacy, flavor, and community with the newly renamed Oscar’s Oatmeal Porter—a rich, smooth stout-style beer that honors our beloved founder, Oscar Wong. This updated name brings new meaning to a fan-favorite brew while...
In Western North Carolina, the mountains don’t just shape the views — they shape the values. At Highland Brewing, sustainability isn’t a side project. It’s part of how we brew, gather, and give back. And nowhere is that commitment more apparent than our rooftop solar...
Nearly a year later, it still feels like Oscar is here. In the brewery. At the bar. In the stories that get better every time they’re told. If you’ve spent time at Highland Brewing in Asheville, you’ve experienced a piece of what he built. Oscar P. Wong, founder of...
Through our Thirst for Good program, we’re proud to support the work of RiverLink — the only nonprofit in Western North Carolina dedicated exclusively to protecting the French Broad River and its watershed. From improving water quality and building climate...
Highland is proud to have partnered with Honey For Good (formerly the Center for Honeybee Research) once again to host Asheville HoneyFest 2026 this June. For the second year in a row, this vibrant, community-driven event brought together thousands of visitors to...
At Highland, Thirst for Good is about more than raising a glass—it’s about raising up the causes that make our community better. One of our longest-standing and most beloved partnerships is with Asheville Humane Society (AHS), an organization whose mission to...
At Highland Brewing, community isn’t just something we talk about — it’s something we build, protect, and celebrate together. One of our longest-standing partnerships is with the Southern Appalachian Highlands Conservancy (SAHC), a nonprofit doing critical work to...
At Highland Brewing, community has long been part of who we are. One of our longest-standing relationships is with the WNC Nature Center, a beloved Asheville destination dedicated to connecting people with the animals and plants of the Southern Appalachian region. As...
When the temperatures drop in Western North Carolina, one thing is certain: Cold Mountain Season has arrived. Since its debut in 1996, Highland Brewing’s Cold Mountain Winter Ale has grown from a small-batch seasonal into a regional phenomenon, drawing thousands of...
Highland Haze IPA isn’t just a new beer — it’s a reflection of community resilience, a fresh take on a fan-favorite style, and now a year-round option you can grab just about anywhere you shop for craft. From its meaningful launch to its bright, tropical...
At Highland, we celebrate the LGBTQIA+ community everyday, and Pride Month is an opportunity to amplify that energy through community, creativity and giving back. For 2026, we partnered with Asheville-based artist Payne Stranahan (they/them) to create a Pride merch...
When craft beer meets culinary artistry, something special happens. That’s exactly what we’ve created through our Lunar New Year collaboration events with Asheville chef J Chong. Paired with our annual Lucky Envelope collaboration beers, these events showcase bold...
A pub favorite with a Highland twist, perfect for any gathering Fish and chips is a true pub classic. It’s the kind of dish you order with a pint in hand, surrounded by friends, cheering on your team or just soaking in a good night out. This version brings that same...
Destination Daycation: Western NC Hike, paddle and play your way from Bryson City to Asheville When the mountains call, a full-blown vacation isn’t always required. Sometimes all you need is a well-planned day plus a few adventerous friends. Enter: Destination...
Destination Daycation: Upstate SC Lakeside hangs, Swamp Rabbit spins, campfire nights If you’re craving a quick escape that blends mountain water, city trail riding and cozy camp vibes, Upstate SC delivers. This Destination Daycation packs in a full day (and night)...
Destination Daycation: Charlotte, NC Crushable Anywhere — especially in Queen City Looking to pack big adventure into a single day? Charlotte delivers. From iconic disc golf to quiet coves on Mountain Island Lake and a mural-filled ride through South End, this...
Coastal NC Salt air, marsh magic, and easygoing adventure with a cooler full of Daycation If you’re chasing that just-right mix of coastal cruising, wildlife wandering, and cold, crushable beer, Wilmington delivers. Here’s how we stacked a perfect Daycation on the...
The High Country, NC Boone → Blowing Rock → Blue Ridge Parkway vibes There’s something special about a day spent in North Carolina’s High Country—where misty mountain mornings, cool creeks, and winding parkway overlooks turn even the simplest plans into something...
Raleigh, NC A girls day out filled with shopping, e‑biking, art, putt‑putt and rooftop beers Looking for the perfect Raleigh day trip with your crew? This Destination Daycation in Raleigh, NC delivers everything you want in a girls day out—local shopping, outdoor...
