Highland Brewing Company Media Assets
Hello Media Friends and Colleagues!
Here are some of our most requested files, press releases, and coverage highlights.
Please direct questions, interview queries, and requests for samples to our Communications Manager, Eeva Redmond.
Music and Beer to Celebrate 26 Years of Cold Mountain Winter Ale
ASHEVILLE, NC —Highland Brewing is excited to celebrate the return of cult-favorite spiced winter ale from November 10-14. For the past 26 years, Highland Brewing has kicked off the holiday season with a release party for Cold Mountain Spiced Winter Ale. Cold Mountain...
Highland Hospitality Director Tapped for VP of Brand Development
ASHEVILLE, NC — Highland Brewing Company is pleased to announce that Nikki Mitchell will join the brewery’s executive leadership team as Vice President of Brand Development. Mitchell has been with the brewery for five years. She was promoted from Private Events Sales...
Hair of The Dog IPA for Asheville Humane Society
ASHEVILLE, NC (August 8, 2022) — Asheville’s original craft brewery will release Hair of The Dog IPA on Saturday, August 27. This brewery-only release was created in collaboration with the Asheville Humane Society. The brew features an original crowler label...
Community Harvest for MANNA FoodBank
ASHEVILLE, NC (June 14, 2022) — Asheville’s original craft brewery will release Community Harvest Fruited Ale on Sunday, June 26. This brewery-only release was created in collaboration with MANNA FoodBank. The brew features an original crowler label illustration by...
Black Bear Kolsch for WNC Nature Center
ASHEVILLE, NC (May 16, 2022) — Asheville’s original craft brewery will release Black Bear Kolsch on Sunday, May 22. This brewery-only release was created in collaboration with the WNC Nature Center. The brew features an original crowler label illustration by local...
Hazy Heights IPA Joins Year-Round Line-Up
ASHEVILLE, NC — North Carolina’s largest native brewer is announcing the release of Hazy Heights IPA – an IPA brewed with Citra, Ekuanot, Amarillo, Centennial, and El Dorado hops. It is the latest addition to the brewery’s year-round lineup and will be distributed in...
Mountain Chaser Hazy Pale Ale for SAHC
ASHEVILLE, NC (April 18, 2022) — Asheville’s original craft brewery will release Mountain Chaser Hazy Pale Ale for SAHC on Sunday, April 24. This brewery-only release was created in collaboration with Southern Appalachian Highlands Conservancy (SAHC). The brew...
Pints with Purpose Beer Series Debuts
ASHEVILLE, NC (April 6, 2022) — Asheville’s original craft brewery announces a new Pints with Purpose Beer Series supporting area non-profits. Over the next five months, Highland will release one beer per month with a party highlighting the work of one of the...
Lower Falls IPA Debuts in Time for Volleyball Season
North Carolina’s largest native brewer is announcing the release of Lower Falls IPA – a session IPA brewed with Centennial, Amarillo, and Mosaic hops. It is the latest addition to the brewery’s year-round lineup and will be distributed in 6-packs across Highland’s...