Highland Brewing Company Media Assets
Hello Media Friends and Colleagues!
Here are some of our most requested files, press releases, and coverage highlights.
Please direct questions, interview queries, and requests for samples to our Communications Manager, Eeva Redmond.
Highland Brewing’s Thirst for Good
Thirst for Good is Highland Brewing's brand badge — a short answer to a big question: why do people choose Highland? Thirst for Good is built on three pillars, Flavor, Future and Feels, and it shows up everywhere from the beer in the can to the brewery's nonprofit...
Gaelic and Mustard Chicken: A Long Weekend Grill Recipe
Fire up the grill, grab a cold Gaelic Amber Ale and make the most of the long weekend. Labor Day weekend is made for backyard hangs, porch dinners and one last big summer cookout before fall starts to sneak into the mountains. This Gaelic and Mustard Chicken brings...
Thirst for Good: Supporting MANNA FoodBank in Western North Carolina
As Asheville's original craft brewery, we've watched this region grow, and we've seen firsthand that Western North Carolina's mountains hide a need that doesn't always make the postcards: food insecurity. That's why we're proud to call MANNA FoodBank one of our...
Oscar’s Oatmeal Porter: A Tribute to Craft Beer Pioneer Oscar Wong
Highland Brewing Company is raising a glass to legacy, flavor, and community with the newly renamed Oscar’s Oatmeal Porter—a rich, smooth stout-style beer that honors our beloved founder, Oscar Wong. This updated name brings new meaning to a fan-favorite brew while...
Lunar New Year Beer Collabs with Seattle’s Lucky Envelope Brewing
Every year, Lunar New Year in Asheville means something special at Highland Brewing. What started in 2020 as a passion project between bi-coastal brewers has grown into one of the most anticipated cultural beer releases and community events in Western North Carolina. ...
Introducing Scotty’s Carolina BBQ Rub by Spicewalla
Some characters just belong in Asheville. Scotty is one of them. Scotty, the Highland Scotsman, has been part of Highland Brewing's story since 1994, when he first appeared on the original brand logo. After a hiatus, he made his return in March 2026 on the Gaelic...
The Godfather of Asheville Craft Beer: How Oscar Wong Built Beer City USA
Long before Asheville, North Carolina, earned its reputation as one of the best beer towns in the country, it was just a quiet mountain city where a retired engineer decided to try his hand at a hobby. That hobby became Highland Brewing Company, and the man behind it,...
Highland Brewing’s Solar Array: Powering Craft Beer with Sunshine in Asheville
In Western North Carolina, the mountains don’t just shape the views — they shape the values. At Highland Brewing, sustainability isn’t a side project. It’s part of how we brew, gather, and give back. And nowhere is that commitment more apparent than our rooftop solar...
Remembering Oscar Wong — and the Legacy Behind Highland Brewing
Nearly a year later, it still feels like Oscar is here. In the brewery. At the bar. In the stories that get better every time they’re told. If you’ve spent time at Highland Brewing in Asheville, you’ve experienced a piece of what he built. Oscar P. Wong, founder of...