Chocolate & Beer Pairing - Saturday, Nov. 30th, at 2pm


Saturday, November 30th, at 2pm on the Event Center Mezzanine.

We are teaming up with local chocolatier French Broad Chocolate for a seasonal tasting experience during the our Holiday Market. Representatives from the French Broad Chocolate and Highland will walk you through the processes for making chocolate and beer with expertly paired samples along the way.

Cheese & Charcuterie Pairing - Sunday, Dec. 1st, at 1pm


Sunday, December 1st, at 1pm on the Event Center Mezzanine.

Join the WNC Cheese Trail, The American Pig, and Highland Brewing for a cheese, meat and beer tasting experience during the Highland Holiday Market! Sample offerings from three local cheese makers, Appalachian charcuterie, and beers from Asheville’s first brewery.

25th Anniversary



We finally did it. We made a tie-dye t-shirt just for you. Help us celebrate our 25th anniversary by repping our silver attire! (100% preshrunk cotton.)

Silver 25th Unisex Tee


Super soft shirt. We love that we turned 25, and we’d also love it if you celebrated us with this great tee! *This is a one time run, when we run out of stock, we’re out! (52/48 Airlume combed and ringspun cotton/polyester.)



Now in celebration color scheme! Protect your beer and your eyes from those harsh UV rays.

Silver 25th Women’s Tank


Honestly one of the softest shirts we have ever felt. This style of tank looks great on any body type! *This is a one time run, when we run out of stock, we’re out! (65/35 polyester/viscose.)


Wanderlush Pocket Tee - Unisex


Each pocked is custom made, and hand sewn onto this amazingly soft t-shirt! The pattern comes from our Summer Seasonal can design. (On SALE!!! Originally $28) (100% combed ring-spun cotton.)

Wanderlush Pocket Tee - Women’s cut


Each pocked is custom made, and hand sewn onto this amazingly soft t-shirt! The pattern comes from our Summer Seasonal can design. (On SALE!!! Originally $28) (60/40 combed ring-spun cotton/poly.)

Athletic Wear

Run Your Ale Off Athletic Shirt


This sporty shirt is ready for you to take it on your next run! The dry wicking material makes any activity feel like a breeze.

Run Your Ale Off Athletic Tank


This sporty tank is ready for you to take it on your next run! The dry wicking material makes any activity feel like a breeze.




Show your pride the Highland way! We are so excited to release this T-shirt in celebration of our LGTBQ+ community. $5 from every sale will go to our community partners at Helpmate, to help support the incredible work they do for Asheville’s LGBTQ+ community and for victims of domestic abuse. (100% cotton.)

Pint of Asheville Pocket Tee


100% preshrunk cotton, 100% thick t shirt material. A shirt that perfectly describes the best city on earth!

Asheville’s OG Craft Tee


We’re really into sleeve logos right now. Flex your way into your newest shirt! This shirt matches a wall that we have here in the brewery. Come check it out, and don’t forget to tag us in your social media post of you wearing the shirt in front of our wall! (50/25/25 polyester/airlume combed and ringspun cotton/rayon… aka the softest shirt you will ever feel.)

Gray NC Beer Shirt


Highland home state pride! Be true to your brewery! (52/48 Airlume combed and ringspun cotton/polyester.)

Compass Logo Shirt


One of our favorite shirts! Get one for yourself! (60/40 combed ring spun cotton/poly.)

Mountain Rasta Tee


Have you ever been out to the brewery on a Sunday? We have live Reggae music (usually by Chalwa) from 1-4 pm! Show your Chalwa pride with this shirt that also honors our founder, Oscar Wong’s, Jamaican roots. (50/25/25 polyester/airlume combed and ringspun cotton/rayon.)

Green Stacked Text Logo Shirt


Rep Asheville’s oldest brewery with your newest shirt! (50/25/25 polyester/airlume combed and ringspun cotton/rayon… this shirt is so darn soft!)

Navy Stacked Text


Navy and yellow! What a color combo! (100% Airlume pre-shrunk combed and ringspun cotton.)

Gaelic Short Sleeve


Rep Asheville’s first beer everywhere you go! (50/25/25 polyester/airlume combed and ringspun cotton/rayon.)

Black Mocha Stout Mountain Tank


Hey bros! We made a bro tank! Hey Ladies! It looks good on you too! (100% airlume combed and ringspun cotton.)

Long Sleeve Pocket Tee


Black is the new black. (100% preshrunk cotton.)

Skyline Tee


Is this shirt as soft as it looks?? Heck yeah! *Reverse has our text logo 

Embroidered Sport Polo


NEWITEM! This light quick dry material will be perfect for the golf course, or a day in the field! Much less scratchy than cotton polos!


AVL IPA Short Sleeve


Rock your favorite beer in a soft and stylish tee! (65/35 poyester/combed ring-spun cotton.)

Asheville Skyline Tank


This tank is SO  COMFY, it does run a bit loose, so keep that in mind when choosing a size! We all love this item here at Highland, so you should probably get yours before our staff buys them all! (80/20 viscose/polyester.)

Long Sleeve Pioneers Shirt


SO. COMFORTABLE. (50/25/25 polyester/Airlume combed and ringspun cotton/rayon.)

Hats and Accessories

Compass Logo Trucker Hat


Keep the sun out of your eyes and your eyes on the beer!

Text Logo Trucker Hat


The perfect fit, whether you’re a trucker or just a Highland fan.

River Hat


One of our best sellers!! Rep Highland and look cool doing it.

Stacked Text Baseball Cap


Baseball and beer, America’s two favorite pastimes, finally come together in hat form!

Starchaser Grandpa Hat


We like the design of our Starchaser beer can so much, we figured we’d put it on a hat! 

Outdoor Style Rogue Mesh Hat


You can throw this hat in the river and immediately put it back on your head and your day will not be ruined in the slightest. Waterproof material, faux leather 25th anniversary patch, super comfy, super lightweight. 

Outdoor Style 5 Panel Hat


Faux Leather 25th Anniversary Patch, adjustable strap for sizing. Great fit, great hat!

OG Craft Dad Hat


The style is called a dad hat, but it’s not just for dads!!!



Made with recycled water bottles right outside of Hickory, NC! Support NC, Support the environment! Either style, these socks are amazing.



Your little one may be a bit too young to share a Highland beer, but with this onesie they can still rep their favorite brewery!

Waffle Beanie


One size hats! Any size comfort! 

Mustard Pom Beanie


Think you don’t look good in mustard? Think again! This beanie features our 25th anniversary patch.

Black Pom Beanie


This pom beanie features our embroidered logo

Beer Gear

Shaker Pint Glass


Crack open a beer, give it a pour into your Highland 16oz pint glass, drink, repeat.

Hoppy Pint Glass


This glass accentuates the hop profile in your favorite Highland beer. How? Beer magic!

Flight Glass


Sometimes all you need is a sip. 5 oz taster glass!

Paddle Bottle Opener


Ergonomically designed to help you open your favorite Highland beers! Design is etched! Fancy!

Tap Handle


The crown to your home kegerator system!

Leather Pint Sleeve


Leather Sleeves are all handmade in Asheville by OOWEE. OOWEE partners with the Autism Society of NC, and employs adults on the Autism spectrum to hand stitch all products.

*The photograph is using a nonic pint glass, the sleeve is made for a shaker pint glass, and sits on a shaker pint glass a little higher up*

Leather Can Sleeve


Handcrafted in Asheville, this leather can sleeve is next level. No more flimsy foam products for you, your beer deserves better.

OOWEE partners with the Autism Society of NC, and employs adults who are on the Autism spectrum to hand stitch all products.

Compass Sticker


Your car? Put a sticker on it!

Your fridge? Put a sticker on it!

Your dog? Put a sticker on it!(?)

Beer Soap


Made with our Beer by the Wild Harvest Soap Co in Hendersonville - just down the road! 

Hops add a relaxing effect, soothe irriated skin, the polyphenols act as an anti-bacterial and also contain skin-softening amino acids.

Highland Daycation IPA, Olive Oil, Castor Oil, Shea Butter, Coconut Oil,  Sweet Orange, Bergamot, Lavender

Highland Gaelic Ale, Olive Oil, Castor Oil, Shea Butter, Coconut Oil, Lavender, Lemongrass, Tea Tree Oil, Bergamot

*Don’t worry, you won’t actually smell like beer if you use this soap!

Since these are made locally in small quantities, if you plan to order more than two of these soaps, please contact to check how many we have in stock before placing your order. 

Key Chain Bottle Opener


Never let a beer go unopened again!



Is your backpack or jean jacket missing that small piece of Highland? Look no further! Spice up your life with one of these colorful tributes to Highland. 

Patches are 2 1/2” across

Wooden Magnet


A purchase of one of our Asheville made magnets provides a meal to a child in need, and 1% of each magnet goes back to the planet. Look how good you can feel while shopping!

Small Tin Tackers


These cute little signs will make a great addition to your bar, garage, bedroom, wherever! 12 inch diameter. 

***Tin tackers cannot be purchased along with hats or glassware. If you would like to order those items as well, please do so in a separate transaction, as the tin tacker shipping boxes do not allow room for glassware or hats. Thank you!



Our organic, all natural chapstick is perfect for soothing those chapped lips of any season! *Flavor is Beeswax

Ceramic Mug


Who said you have to drink your beer out of a can, bottle, or glass???? Not us! (Also great for coffee, tea, hot chocolate, milk, water, soda, soup, and any other drink.)

Osprey Daypack


Staff can’t keep their hands off these, so get yours before they are all gone! *Limited run

Mountain Smith Soft Cooler


Mountain Smith soft cooler, fits a 6 pack of beer bottles, even more cans, and at least 17 pb&j sandwiches. Take it with you hiking with the convenient shoulder strap, or carry it to a picnic with the cushioned handle. 

Igloo Cooler


Definitely holds 6 cans. Great for taking to a picnic or using for snacks on a road trip!

Tin Bucket


Need a new beer bucket? Look no further! These are durable and such a good deal!

Slow Crush Neoprene 16 oz Can Sleeve


The comfortable neoprene material will keep your beer cold and your hand warm!



This THREE zippered fanny pack has a zipper on the back for super safe securing of your items. Perfect for concerts, festivals, theme parks, water parks, grocery runs.. basically any of your needs!!! Scoop yours up before they are all gone! 

Slow Crush Glass


This stemless Teku glass is a great vessel for any liquid! Holds 16 ounces.

Pilsner Glass


Enjoy your Pilsner beers out of the vessel they were meant to be in! (Or any style of beer/beverage. We don’t make the rules.) 16oz.

Silver&Steel VIP Party Glass


So you didn’t come to our Silver & Steel dinner… so what?! This glass is now available to the public at a discounted rate! Snatch one up while you still can!

Two Sided Shaker Pint Glass


No matter which way you hold your glass, you’ll be showing off one of our sweet logos! Not to mention.. you’ll have the four ingredients that make beer memorized!

Gift Cards

Gift Card


Gift Cards are easily available for purchase at our brewery! If you are unable to visit us in person, you will need to purchase a gift card over the phone. Please email with a phone number and good time to purchase a card over a phone call. If you’d like it mailed, please include the address where you would like the gift card to be sent.