25th Anniversary



We finally did it. We made a tie-dye t-shirt just for you. Help us celebrate our 25th anniversary by repping our silver attire! (100% preshrunk cotton.)

Silver 25th Unisex Tee


Super soft shirt. We love that we turned 25, and we’d also love it if you celebrated us with this great tee! *This is a one time run, when we run out of stock, we’re out! (52/48 Airlume combed and ringspun cotton/polyester.)



Now in celebration color scheme! Protect your beer and your eyes from those harsh UV rays.

Silver 25th Women’s Tank


Honestly one of the softest shirts we have ever felt. This style of tank looks great on any body type! *This is a one time run, when we run out of stock, we’re out! (65/35 polyester/viscose.)

Cold Mountain

Cold Mountain Unisex Short Sleeve


A classic short sleeve shirt, but with our 2019 Cold Mountain logo!! One time order, get one before we run out!

Cold Mountain Women’s Long Sleeve


100% cotton! Get it while you can!

Cold Mountain Zip Up Hoodie


Coziest think you will put on or gift to someone else. 52% cotton. 100% comfy.

Cold Mountain Crewneck Sweatshirt


COLDMOUNTAIN 2019!!! Get one before they’re gone!! *One time order!

Cold Mountain Blue and Cream Trucker Hat


Our 2019 Cold Mountain Trucker Hat has been a huge hit! Snag one before we run out!

Cold Mountain Black Trucker Hat


This hat is Legend…wait for it…dary!

Cold Mountain Wolf Baseball Cap


We. Love. This. Hat. You could love it too!

Cold Mountain Beanie


Honestly this beanie looks great on everyone. If you ever get tired of the pom - it is removable! Just know that you can’t put it back on. Get one while we have some left!

Cold Mountain Socks


Made just down the road outside of Hickory, NC, these socks use recycled water bottles as a material! Grab em before they run out! Only one order of these sweet socks.

Cold Mountain Blanket


These blankets are made from recycled scraps that other blanket companies discard/can’t use. They are SUPER soft and super cozy!! 40”x60”. (Pet approved!)

Cold Mountain 13oz Tulip Glass


Fits a whole bottle or can of beer! And just look at those wolves. This glass deserves a front row spot in any pint glass cabinet!


Crew Neck Sweatshirt


Be the talk of the town in this super cozy, super comfy pullover crew neck sweatshirt! (50/50 preshrunk cotton/polyester.)

Unisex French Terry Crew Neck Pullover


Our black and yellow staff shirts are the most wanted merch item around. Now you can feel like a staff member in your very own black and yellow crew neck! This sweatshirt is thin - making it the perfect layering item all year long!

Asheville’s Original Craft Beer Zip Up


Once you put this comfy zip up on, you’ll never want to take it off.




Show your pride the Highland way! We are so excited to release this T-shirt in celebration of our LGTBQ+ community. $5 from every sale will go to our community partners at Helpmate, to help support the incredible work they do for Asheville’s LGBTQ+ community and for victims of domestic abuse. (100% cotton.)

Pint of Asheville Pocket Tee


100% preshrunk cotton, 100% thick t shirt material. A shirt that perfectly describes the best city on earth!

Asheville’s OG Craft Tee


We’re really into sleeve logos right now. Flex your way into your newest shirt! This shirt matches a wall that we have here in the brewery. Come check it out, and don’t forget to tag us in your social media post of you wearing the shirt in front of our wall! (50/25/25 polyester/airlume combed and ringspun cotton/rayon… aka the softest shirt you will ever feel.)

Gray NC Beer Shirt


Highland home state pride! Be true to your brewery! (52/48 Airlume combed and ringspun cotton/polyester.)

Compass Logo Shirt


One of our favorite shirts! Get one for yourself! (60/40 combed ring spun cotton/poly.)

Mountain Rasta Tee


Have you ever been out to the brewery on a Sunday? We have live Reggae music (usually by Chalwa) from 1-4 pm! Show your Chalwa pride with this shirt that also honors our founder, Oscar Wong’s, Jamaican roots. (50/25/25 polyester/airlume combed and ringspun cotton/rayon.)

Green Stacked Text Logo Shirt


Rep Asheville’s oldest brewery with your newest shirt! (50/25/25 polyester/airlume combed and ringspun cotton/rayon… this shirt is so darn soft!)

Navy Stacked Text


Navy and yellow! What a color combo! (100% Airlume pre-shrunk combed and ringspun cotton.)

Black Mocha Stout Mountain Tank


Hey bros! We made a bro tank! Hey Ladies! It looks good on you too! (100% airlume combed and ringspun cotton.)

Long Sleeve Pocket Tee


Black is the new black. (100% preshrunk cotton.)

Wanderlush Pocket Tee - Unisex


Each pocked is custom made, and hand sewn onto this amazingly soft t-shirt! The pattern comes from our Summer Seasonal can design. (On SALE!!! Originally $28) (100% combed ring-spun cotton.)

Run Your Ale Off Athletic Shirt


This sporty shirt is ready for you to take it on your next run! The dry wicking material makes any activity feel like a breeze. **ONSALE! Originally $21.99

Skyline Tee


Is this shirt as soft as it looks?? Heck yeah! *Reverse has our text logo

Embroidered Sport Polo


NEWITEM! This light quick dry material will be perfect for the golf course, or a day in the field! Much less scratchy than cotton polos!

Baseball Raglan Tee


This raglan tee is perfect for hanging with friends, or hitting the ball outta the park. Soft as heck.

Unisex Long Sleeve


Each shirt has six recycled water bottles in the fabric, and are sewn in Haiti with USA fabric, for a living wage. Pretty cool!!! Also they are incredibly soft. True to size with the exception of the size small - it fits more like an extra small.

Unisex Blue Sueded Tee


This might be the softest shirt you’ve ever touched. Buy it and see for yourself.

Stacked Text Clay Tee


Softest shirt of all time. Compass on the back. Close up photo coming soon!!

Women’s Cut

AVL IPA Short Sleeve


Rock your favorite beer in a soft and stylish tee! (65/35 poyester/combed ring-spun cotton.)

Asheville Skyline Tank


This tank is SO  COMFY, it does run a bit loose, so keep that in mind when choosing a size! We all love this item here at Highland, so you should probably get yours before our staff buys them all! (80/20 viscose/polyester.)

Wanderlush Pocket Tee - Women’s cut


Each pocked is custom made, and hand sewn onto this amazingly soft t-shirt! The pattern comes from our Summer Seasonal can design. (On SALE!!! Originally $28) (60/40 combed ring-spun cotton/poly.)

Run Your Ale Off Athletic Tank


This sporty tank is ready for you to take it on your next run! The dry wicking material makes any activity feel like a breeze.

Long Sleeve Pioneers Shirt


SO. COMFORTABLE. (50/25/25 polyester/Airlume combed and ringspun cotton/rayon.)

Women’s Cut Long Sleeve


This shirt is 100% cotton, and true to size if you like a fitted shirt. For a looser fit, we recommend sizing up!

Women’s Cut Mauve Compass Tee


Finally! A women’s cut shirt that is true to size!!

Women’s Cut Mustard Yellow Text Tee


The lighting in the photos doesn’t accurately show the color of this shirt, it is a true mustard! This shirt is fairly loose, the sleeves just run a little tight, so overall it’s pretty true to size.

Hats and Accessories

Compass Logo Trucker Hat


Keep the sun out of your eyes and your eyes on the beer! This is a Richardson 112, mid pro trucker hat.

River Hat


One of our best sellers!! Rep Highland and look cool doing it.

Stacked Text Baseball Cap


Baseball and beer, America’s two favorite pastimes, finally come together in hat form!

Starchaser Grandpa Hat


We like the design of our Starchaser beer can so much, we figured we’d put it on a hat! 

Outdoor Style Rogue Mesh Hat


You can throw this hat in the river and immediately put it back on your head and your day will not be ruined in the slightest. Waterproof material, faux leather 25th anniversary patch, super comfy, super lightweight. 

Outdoor Style 5 Panel Hat


Faux Leather 25th Anniversary Patch, adjustable strap for sizing. Great fit, great hat!

OG Craft Dad Hat


The style is called a dad hat, but it’s not just for dads!!!



Made with recycled water bottles right outside of Hickory, NC! Support NC, Support the environment! These socks are amazing.

Black Pom Beanie


This pom beanie features our embroidered logo

Beer Gear

Hoppy Pint Glass


This glass accentuates the hop profile in your favorite Highland beer. How? Beer magic!

Flight Glass


Sometimes all you need is a sip. 5 oz taster glass!

Tap Handle


The crown to your home kegerator system!

Leather Pint Sleeve


Leather Sleeves are all handmade in Asheville by OOWEE. OOWEE partners with the Autism Society of NC, and employs adults on the Autism spectrum to hand stitch all products.

*The photograph is using a nonic pint glass, the sleeve is made for a shaker pint glass, and sits on a shaker pint glass a little higher up*

Leather Can Sleeve


Handcrafted in Asheville, this leather can sleeve is next level. No more flimsy foam products for you, your beer deserves better.

OOWEE partners with the Autism Society of NC, and employs adults who are on the Autism spectrum to hand stitch all products.

Compass Sticker


Your car? Put a sticker on it!

Your fridge? Put a sticker on it!

Your dog? Put a sticker on it!(?)

Key Chain Bottle Opener


Never let a beer go unopened again!



Is your backpack or jean jacket missing that small piece of Highland? Look no further! Spice up your life with one of these colorful tributes to Highland. 

Patches are 2 1/2” across

Wooden Magnet


A purchase of one of our Asheville made magnets provides a meal to a child in need, and 1% of each magnet goes back to the planet. Look how good you can feel while shopping!

Small Tin Tackers


These cute little signs will make a great addition to your bar, garage, bedroom, wherever! 12 inch diameter. 

***Tin tackers cannot be purchased along with hats or glassware. If you would like to order those items as well, please do so in a separate transaction, as the tin tacker shipping boxes do not allow room for glassware or hats. Thank you!



Our organic, all natural chapstick is perfect for soothing those chapped lips of any season! *Flavor is Beeswax

Ceramic Mug


Who said you have to drink your beer out of a can, bottle, or glass???? Not us! (Also great for coffee, tea, hot chocolate, milk, water, soda, soup, and any other drink.)

Osprey Daypack


Staff can’t keep their hands off these, so get yours before they are all gone! *Limited run

Mountain Smith Soft Cooler


Mountain Smith soft cooler, fits a 6 pack of beer bottles, even more cans, and at least 17 pb&j sandwiches. Take it with you hiking with the convenient shoulder strap, or carry it to a picnic with the cushioned handle. 

Tin Bucket


Need a new beer bucket? Look no further! These are durable and such a good deal!



This THREE zippered fanny pack has a zipper on the back for super safe securing of your items. Perfect for concerts, festivals, theme parks, water parks, grocery runs.. basically any of your needs!!! Scoop yours up before they are all gone! 

Slow Crush Glass


This stemless Teku glass is a great vessel for any liquid! Holds 16 ounces.

Pilsner Glass


Enjoy your Pilsner beers out of the vessel they were meant to be in! (Or any style of beer/beverage. We don’t make the rules.) 16oz.

Silver&Steel VIP Party Glass


So you didn’t come to our Silver & Steel dinner… so what?! This glass is now available to the public at a discounted rate! Snatch one up while you still can!

Two Sided Shaker Pint Glass


No matter which way you hold your glass, you’ll be showing off one of our sweet logos! Not to mention.. you’ll have the four ingredients that make beer memorized!



This bandana is made with a dry fit material that looks great on both humans and dogs! And wherever else you want to put it. 

Golf Balls


Set of three Callaway Warbird 2.0 Golf Balls with our Gaelic Ale color scheme logo to make you stand out on the green!

Compass Ornament


Do you want an ornament that pops with color? Or one that has a natural look to it? Whichever you prefer, we’ve got you covered!

Gift Cards

$15 Gift Card


Please keep in mind that gift cards can only be redeemed on site at our brewery, unfortunately they are not able to be used as payment for online orders.

$25 Gift Card


Please keep in mind that gift cards can only be redeemed on site at our brewery, unfortunately they are not able to be used as payment for online orders.

$50 Gift Card


Please keep in mind that gift cards can only be redeemed on site at our brewery, unfortunately they are not able to be used as payment for online orders.

If you’d like a gift card with a different amount, either come see us in the brewery, or please email ereeves@highlandbrewing.com to set it up.

$100 Gift Card


Please keep in mind that gift cards can only be redeemed on site at our brewery, unfortunately they are not able to be used as payment for online orders.