Cold Mountain

Cold Mountain Short Sleeve Shirt


Represent Cold Mountain even on the warmer days, or perhaps under a Cold Mountain Hoodie!

Women’s Cold Mountain Long Sleeve


These beauties are almost gone! Fair warning, they do run a good bit small. 

Cold Mountain Hoodie


These lightweight hoodies are perfect for when you are a bit chilly but don’t want to be overwhelmed by fabric. Perfect comfort is just a zip away!

Cold Mountain Trucker Hat


This hat is Legend…wait for it…dary!


Compass Logo Shirt


Our new logo on a new shirt for a new you!

Logo on front and back.

Stacked Text Logo Shirt


Rep Asheville’s oldest brewery with your newest shirt!

NC Beer Shirt


Highland home state pride! Be true to your brewery!

Bike Jersey


Ride in style with Asheville’s first brewery!

Long Sleeve Pocket Tee


Black is the new black. 100% cotton.

Asheville’s OG Craft Tee


We’re really into sleeve logos right now. Flex your way into your newest shirt!

Gaelic Short Sleeve


Rep Asheville’s first beer everywhere you go!

Blue Compass Logo Hoodie


Heavyweight material with a super soft fleece lining. This zip up hoodie will keep you warm all winter long! Unless you live up north. You might need a few more layers. 

Ingredients Logo Hoodie


Are you in search for a lightweight hoodie? Do you want to always remember the four main ingredients in your beer? If so, this is the hoodie for you!!

Crew Neck Sweatshirt


Be the talk of the town in this super cozy, super comfy pullover crew neck sweatshirt!


AVL IPA Short Sleeve


Rock your favorite beer in a soft and stylish tee!

Women’s Text Logo Tank Top


Stay cool in the summer, or layer with a cardigan or flannel for any season!

Slouchy Stacked Text Tee


The fabric of the mint option will make this shirt the softest in your closet! Don’t worry, the blue option is super soft too. 

Women’s Compass Logo Short Sleeve Shirt


These shirts run about two sizes smaller than most brands of clothing. Also discontinued, so get them while you can!

Long Sleeve Pioneers Shirt




Compass Logo Trucker Hat


Keep the sun out of your eyes and your eyes on the beer!

Flat Bill Text Logo Hat


Whoa, is that a Highland Brewing hat? I like your style!

Text Logo Trucker Hat


The perfect fit, whether you’re a trucker or just a Highland fan.

Grey Beanie


Just what you’ll need when the chilled breeze flows down from Cold Mountain.

Est. 1994 Hat


Independently owned and operated since 1994! 

River Hat


Take this hat on the river! Lose it! Buy another! Get compliments! So versatile!

Stacked Text Baseball Cap


Baseball and beer, America’s two favorite pastimes, finally come together in hat form!

Compass Logo Baseball Cap


When patch met hat.. a classic love story

Beer Gear

Shaker Pint Glass


Crack open a beer, give it a pour into your Highland pint glass, drink, repeat.

Hoppy Pint Glass


This glass accentuates the hop profile in your favorite Highland beer. How? Beer magic!

Flight Glass


Sometimes all you need is a sip.

Tap Handle


The crown to your home kegerator system!

Leather Can Sleeve


Handcrafted in Asheville, this leather can sleeve is next level. No more flimsy foam koozies for you, your beer deserves better.

OOWEE partners with the Autism Society of NC, and employs adults on the Autism spectrum to hand stitch all products.

Compass Sticker


Your car? Put a sticker on it!

Your fridge? Put a sticker on it!

Your dog? Put a sticker on it!(?)

Beer Soap


Made with our Beer by the Wild Harvest Soap Co in Hendersonville - just down the road! 

Hops add a relaxing effect, soothe irriated skin, the polyphenols act as an anti-bacterial and also contain skin-softening amino acids.

Highland Black Mocha Stout, Olive Oil, Castor Oil, Shea Butter, Coconut Oil, Bay Rum, Sweet Orange, Cedar Wood, Nutmeg (Smells similarly to a gingersnap cookie)

Highland AVL  IPA, Saponified Olive Oil, Shea Butter, Coconut Oil, Castor Oil, Sweet Orange, Grapefruit, Lemon, Lavender (Smells like citrus and lavender)

*Don’t worry, you won’t actually smell like beer if you use this soap!

Key Chain Bottle Opener


Never let a beer go unopened again!



Protect your beer and your eyes from those harsh UV rays.



Is your backpack or jean jacket missing that small piece of Highland? Look no further! Spice up your life with one of these colorful tributes to Highland. 

Patches are 2 1/2” across

Wooden Magnet


A purchase of one of our Asheville made magnets provides a meal to a child in need, and 1% of each magnet goes back to the planet. Look how good you can feel while shopping!