Hold My Juice Box: Astronomy Day with AMOS, March 24th


Back by popular demand…the Asheville Museum of Science will bring the dome of the night sky to the Event Center!

Explore the night sky with AMOS educators inside their largest inflatable planetarium! In this family friends investigation you will learn about the constellations, why stars are different colors, and even hear stories told by communities long ago.

Kids will interact with the phases of the moon through kinesthetic exploration, study the stars with constellation crafts, and experience the sun in a new way with AMOS’ solar viewer.

Due to the limited space of the inflatable planetarium, this will be a ticketed event with sessions beginning each half hour. Admission to each session is the $5 (inclusive of fees) for anyone ages 3 and up. Please note that the interior of the dome is dark, so we recommend this event for kids 5+ and adults. Each session will be limited to 30 ticket holders at a time.

There will also be face painting and more!

Please purchase your ticket from our webstore ahead of time, so that you can be sure to reserve a spot to view the wonders of the galaxy and beyond!

- Hold My Juice Box! events are family friendly with a focus on activities for kids 12 and under. These are not “drop-off” events. Parents must accompany children to the events and supervise them at all times inside the event area.


Women’s Text Logo Tank Top


Stay cool in the summer, or layer with a cardigan or flannel for any season! Originally $24.99

Women’s Compass Logo Short Sleeve Shirt


These shirts run about two sizes smaller than most brands of clothing. Also discontinued, so get them while you can! Originally $19.99

Unisex Stacked Text Tee


Discontinued shirt! Originally $19.99, on sale for $11.99!


Blue Compass Logo Hoodie


Heavyweight material with a super soft fleece lining. This zip up hoodie will keep you warm all winter long! Unless you live up north. You might need a few more layers. 

Ingredients Logo Hoodie


Are you in search for a lightweight hoodie? Do you want to always remember the four main ingredients in your beer? If so, this is the hoodie for you!!

Crew Neck Sweatshirt


Be the talk of the town in this super cozy, super comfy pullover crew neck sweatshirt!

Compass Logo Pullover Hoodie


The softest, coziest, hoodie you could ever want! These have more of a slim fit, so if you want something chunky, order up a size.


Compass Logo Shirt


Our new logo on a new shirt for a new you!

Logo on front and back.

Stacked Text Logo Shirt


Rep Asheville’s oldest brewery with your newest shirt!

Gray NC Beer Shirt


Highland home state pride! Be true to your brewery!

Bike Jersey


Ride in style with Asheville’s first brewery!

Long Sleeve Pocket Tee


Black is the new black. 100% cotton.

Asheville’s OG Craft Tee


We’re really into sleeve logos right now. Flex your way into your newest shirt! The oatmeal version matches a wall that we have here in the brewery. Come check it out, and don’t forget to tag us in your social media post of you wearing the shirt in front of our wall!

Gaelic Short Sleeve


Rep Asheville’s first beer everywhere you go!

Mountain Rasta Tee


Have you ever been out to the brewery on a Sunday? We have live Reggae music (usually by Chalwa) from 1-4 pm! Show your Chalwa pride with this shirt that also honors our founder, Oscar Wong’s, Jamaican roots. 


AVL IPA Short Sleeve


Rock your favorite beer in a soft and stylish tee!

Slouchy Stacked Text Tee


The fabric of the mint option will make this shirt the softest in your closet! Don’t worry, the blue option is super soft too. 

Long Sleeve Pioneers Shirt




Compass Logo Trucker Hat


Keep the sun out of your eyes and your eyes on the beer!

Flat Bill Text Logo Hat


Whoa, is that a Highland Brewing hat? I like your style!

Text Logo Trucker Hat


The perfect fit, whether you’re a trucker or just a Highland fan.

Est. 1994 Hat


Independently owned and operated since 1994! 

River Hat


Take this hat on the river! Lose it! Buy another! Get compliments! So versatile!

Stacked Text Baseball Cap


Baseball and beer, America’s two favorite pastimes, finally come together in hat form!

Beer Gear

Shaker Pint Glass


Crack open a beer, give it a pour into your Highland pint glass, drink, repeat.

Hoppy Pint Glass


This glass accentuates the hop profile in your favorite Highland beer. How? Beer magic!

Flight Glass


Sometimes all you need is a sip.

Paddle Bottle Opener


Ergonomically designed to help you open your favorite Highland beers! Design is etched! Fancy!

Tap Handle


The crown to your home kegerator system!

Leather Pint Sleeve


Koozies are all handmade in Asheville. OOWEE partners with the Autism Society of NC, and employs adults on the Autism spectrum to hand stitch all products.

*The photograph is using a nonic pint glass, the koozie is made for a shaker pint glass, and sits on a shaker pint glass a little higher up*

Leather Can Sleeve


Handcrafted in Asheville, this leather can sleeve is next level. No more flimsy foam koozies for you, your beer deserves better.

OOWEE partners with the Autism Society of NC, and employs adults on the Autism spectrum to hand stitch all products.

Compass Sticker


Your car? Put a sticker on it!

Your fridge? Put a sticker on it!

Your dog? Put a sticker on it!(?)

Beer Soap


Made with our Beer by the Wild Harvest Soap Co in Hendersonville - just down the road! 

Hops add a relaxing effect, soothe irriated skin, the polyphenols act as an anti-bacterial and also contain skin-softening amino acids.

Highland Black Mocha Stout, Olive Oil, Castor Oil, Shea Butter, Coconut Oil, Bay Rum, Sweet Orange, Cedar Wood, Nutmeg (Smells similarly to a gingersnap cookie)

Highland AVL  IPA, Saponified Olive Oil, Shea Butter, Coconut Oil, Castor Oil, Sweet Orange, Grapefruit, Lemon, Lavender (Smells like citrus and lavender)

Highland Gaelic Ale, Olive Oil, Castor Oil, Shea Butter, Coconut Oil, Lavender, Lemongrass, Tea Tree Oil, Bergamot

*Don’t worry, you won’t actually smell like beer if you use this soap!

Since these are made locally in small quantities, if you plan to order more than one of these soaps, please contact to check how many we have in stock before placing your order. 

Key Chain Bottle Opener


Never let a beer go unopened again!



Protect your beer and your eyes from those harsh UV rays.



Is your backpack or jean jacket missing that small piece of Highland? Look no further! Spice up your life with one of these colorful tributes to Highland. 

Patches are 2 1/2” across

Wooden Magnet


A purchase of one of our Asheville made magnets provides a meal to a child in need, and 1% of each magnet goes back to the planet. Look how good you can feel while shopping!

Small Tin Tackers


These cute little signs will make a great addition to your bar, garage, bedroom, wherever! 12 inch diameter. ***Tin tackers cannot be purchased along with hats or glassware. If you would like to order those items as well, please do so in a separate transaction, the tin tacker shipping boxes do not allow room for glassware. Thank you!

Large Tin Tacker


Decorate every room in your house with one or all of these tin signs! 21 inch diameter. ***Tin tackers cannot be purchased along with hats or glassware. If you would like to order those items as well, please do so in a separate transaction, the tin tacker shipping boxes do not allow room for glassware. Thank you!

Bottle Koozie


Handcrafted in Asheville, this leather bottle sleeve is next level.

OOWEE partners with the Autism Society of NC, and employs adults on the Autism spectrum to hand stitch all products.



Our organic, all natural chapstick is perfect for soothing those chapped lips of any season! *Flavor is Beeswax

Ceramic Mug


Who said you have to drink your beer out of a can, bottle, or glass???? Not us! (Also great for coffee, tea, hot chocolate, milk, water, soda, soup, and any other drink.)

Gift Cards

Gift Card


Gift Cards are easily available on site! If you need to purchase a gift card online, please email to set up a phone call to make that happen.