Highland was built by our community and because of community support, we are emerging stronger now.
Back in March when we assessed that we would not have to stop production or lay off any staff, our thoughts immediately turned outward. We knew how hard the hospitality industry was hit as a result of this pandemic, so we came together to find ways that we could best help.
Hospitality at its core is a showing of generosity and goodwill
Give Back with Gaelic launched in September as a charitable campaign to honor the core of hospitality and show care for the bar and restaurant people who have supported us for over two decades.
With help from our distribution partners, we identified 12 charitable organizations whose work supports people in the hospitality industry. We will donate a portion of proceeds from every bottle, can, and keg of Gaelic Ale sold now through to the end of the year.
The Non-Profits Are:
- NC Restaurant Workers Relief Fund
- United Way Central Carolinas
- Second Harvest Food Bank of Metrolina
- Food Bank of Central & Eastern NC
- Loaves and Fishes
- United Way Piedmont
- The Lot Project
- South Carolina Restaurant and Lodging Association
- Virginia Restaurant and Hospitality Relief Fund
- TN Action for Hospitality
- Giving Kitchen