The Beer Bible: Second Edition Tour

BOOK LAUNCH EVENT FOR BESTSELLING AUTHOR JEFF ALWORTH AT HIGHLAND BREWING COMPANY IN PARTNERSHIP WITH MALAPROPS BOOKS TO CELEBRATE THE PUBLICATION OF THE BEER BIBLE: SECOND EDITION

North Carolinian writer Bryan Roth will moderate a discussion between Jeff Alworth and second-generation CEO Leah Wong Ashburn. Highland, like many of the breweries Jeff toured in Europe, is a family affair learning how to thrive across generations. This event is free to attend, just reserve your ticket!

About Jeff Alworth:

Jeff Alworth is a writer living in Portland, Oregon. He writes about beer, cider, and occasionally, politics. His books include: The Beer Bible (Workman), The Widmer Way (Ooligan), The Secrets of Master Brewers (Storey), and Cider Made Simple (Chronicle). His books have twice been cited by the North American Guild of BeerWriters as Best Book, and in 2016 The Beer Bible was named best wine, spirits, or beer book by the International Association of Culinary Professionals (IACP). He also co-hosts the Beervana Podcast, where he and Oregon State University economics professor Patrick Emerson discuss beer and the economics of beer. Jeff regularly gives educational speeches, guided tastings, and corporate presentations and teaches courses about cider and beer.

Reserve your ticket HERE

Due to COVID-19 and Buncombe County requirements, masks are required when moving around the space, ordering from the bar, and going to the bathroom. The bar will be open for cash or credit card transactions. Guests must be 21+ with a valid ID to order alcoholic beverages