Thirst for Good is Highland Brewing's brand badge — a short answer to a big question: why do people choose Highland? Thirst for Good is built on three pillars, Flavor, Future and Feels, and it shows up everywhere from the beer in the can to the brewery's nonprofit...
Highland Brewing Company is raising a glass to legacy, flavor, and community with the newly renamed Oscar’s Oatmeal Porter—a rich, smooth stout-style beer that honors our beloved founder, Oscar Wong. This updated name brings new meaning to a fan-favorite brew while...
Long before Asheville, North Carolina, earned its reputation as one of the best beer towns in the country, it was just a quiet mountain city where a retired engineer decided to try his hand at a hobby. That hobby became Highland Brewing Company, and the man behind it,...
In Western North Carolina, the mountains don’t just shape the views — they shape the values. At Highland Brewing, sustainability isn’t a side project. It’s part of how we brew, gather, and give back. And nowhere is that commitment more apparent than our rooftop solar...
Nearly a year later, it still feels like Oscar is here. In the brewery. At the bar. In the stories that get better every time they’re told. If you’ve spent time at Highland Brewing in Asheville, you’ve experienced a piece of what he built. Oscar P. Wong, founder of...