Highland Brewing Company to Launch Refreshed Branding with a New Look

12.13.2017 RStockdale
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ASHEVILLE, NC (December 7, 2017) – When you’re the very first brewery in Asheville, NC -- Beer City, USA -- and your iconic logo has been around for 24 years and has successfully and exponentially grown your brewery’s business, why would you change? And how brave do you have to be in order to execute such a change?

“We’ve been refreshing our brand through our beer for over two years,” said Highland Brewing President Leah Wong Ashburn, referring to the company’s many new beers and the introduction of cans in the market. “Because we lead with beer. But in doing...

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POW! Ranked 43rd out of 176 Double/Imperial IPAs by Paste Magazine (October 2, 2017)

10.02.2017 RStockdale
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Highland Brewing's POW! Triple IPA was ranked 43rd out of 176 double/imperial IPAs sampled by the staff at Paste Magazine! 

Here's a sample of what they had to say about POW!:

"The most impressive aspect of this triple IPA from Highland is that in a blind tasting, not a single one of us pegged it as a triple IPA or 10%-plus ABV beer at all. That is some seriously well-hidden booze, and we should take a moment to give props to Highland Brewing Co. in general, which has really come forward as a good example of an older regional brewery (23 years old) that took a step back, assessed...

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The Biltmore Beacon Covers Highland’s Community Efforts (June 22, 2017)

06.23.2017 RStockdale
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The Biltmore Beacon, one of Asheville’s local newspapers, featured an article about the work that Highland does in the community. The article covers our commitment to the local economy, the environment, and the community as a whole. Click here to read the article.

Daycation IPA Ranked 4th Best Session IPA by Paste Magazine (May 11, 2017)

05.12.2017 RStockdale
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We all were jealous to hear that the folks at Paste Magazine were being paid to drink and rank 52 session IPAs, but we got over that feeling pretty fast when we saw that they ranked our Daycation IPA as 4th on their list! “If you haven’t been paying attention, it’s been kind of easy to miss the transformation that Highland has been making to its core lineup over the last few years… this is a session IPA that any brewery would be thrilled to have in their portfolio.” For the full Daycation review and complete list of 52 session IPAs from all over the USA, click here....Read More »

USA Today Names the Highland Rooftop “North Carolina’s Best Hidden Bar” (April 24, 2017)

04.25.2017 RStockdale
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Perched on top of our brewery and surrounded by the Appalachian mountains, our rooftop bar feels like the perfect escape. It seems as if USA Today agrees, naming the Rooftop as its favorite hidden bar in North Carolina. Peaceful mountain views, the 3rd largest craft brewing solar array in the USA, and a shipping container bar with 14 taps await. Check out the article here and then come on by to experience the Rooftop yourself.