SOLD OUT - An Evening w/ Primus

Location:The Meadow (Tasting Room and Rooftop closed)
Wednesday, May 24 from 7:00pm
Door / Gate Time:5:30pm
Ticket Price:$30 advance/$35 day of show
Food Trunks:Root Down, Real Food Truck, Appalachian Smoke BBQ, Amazing Pizza Co.

Rain or Shine
Standing Room Only
No Lawn Chairs or Blankets, please!
​No Outside Food or Drink
This is an All-Ages Show!
No public tours offered today!



Remember, all outdoor shows at The Meadow are RAIN OR SHINE. Please plan according. Follow the forecast here! In the event of rain, umbrellas are allowed and a limited number of ponchos will be available for purchase.

PLEASE CARPOOL / UBER / LYFT / TAXI if possible. The drop-off / pick-up area located to the far left of the Highland Brewing facility.

Parking is available at Highland Brewery and River Ridge Shopping Center on Fairview Rd. Buses will begin running from River Ridge at 5:30pm through 11:50pm. There is a designated UBER / LYFT / TAXI drop-off/pick-up area at the top of Highland Brewery’s drive way accessible before, during, or after the show.

We ask in advance for your patience regarding parking and shuttles – as those who attend large sporting events or festivals know, some wait time and lines are to be expected when the show is over. We will do our best to get you to and from the show as quickly and efficiently as possible.

The lots at River Ridge will be open for remote parking with free shuttles running beginning at 5:30pm. We ask vehicles to use the lot on the Northeast side of the shopping center, between Merle Norman and Hamrick’s, first, until all spots fill up. Please line up for shuttles at the designated signed area. After the Hamrick’s side of the lot is full, please park on the South side of River Ridge, in front of AC Moore. Shuttles will pick up and drop off on this side of the lot in front of the old First Citizens Bank.

Please do not bring pets, backpacks, lawn chairs, or outside beverages or food onto the shuttles or into the concert gates.

Remember to bring a VALID ID if you’re over 21. Accepted ID’s include NC Driver’s License or ID, Passport, Military ID, and Out of State Driver’s License (Out of State ID cards will NOT be accepted)

Please have your print at home or digital tickets ready when you arrive. Will Call tickets can be picked up at The Meadow the day of the show or at the Orange Peel Box Office any day leading up to the show during normal business hours.

If tickets are still available on the night of the show, the box office will be open for sales near The Meadow entrance.

Most of the bars are cash only. Only a few beverage stations may accept cards. ATMs will be available inside the event space.

We’ll have Root Down, Real Food Truck, Appalachian Smoke BBQ, and Amazing Pizza Co on site take care of those hunger pains! Yum!

No chairs or other camping furniture
No professional photography, cameras, or flash
No outside food of beverages – There will be four food trucks in The Meadow and PLENTY of Highland beer for sale.
No pets or animals (except legal service animals)
All bags subject to search
No fireworks, weapons, or other dangerous items
No illegal substances
Smoking is discouraged. If you must smoke, be respectful to the people around you

Come to our AFTER PARTY with PLEASURE CHEST in the Highland Brewing Event Center, located to the left of the Tasting Room! The party will start right after the show ends. There will be limited capacity, so hurry over to the Event Center to keep the party going!


Primus and the Chocolate Factory:
”There’s no earthly way of knowing, which direction we are going…” by Benjy Eisen

Primus plays a live show in the meadow at Highland Brewing Company located in Asheville, NC.

In the summer of 1971, Primus’ Les Claypool was a couple months shy of his eighth birthday when David L. Wolper’s Willy Wonka and the Chocolate Factory debuted in movie theaters; based on the Roald Dahl book, Charlie and the Chocolate Factory. Like many people of a certain age and temperament, the movie became a perennial favorite that Claypool would come back to repeatedly, throughout different stages of his life, taking something different away from it each time.

So it seemed equal parts genius and obvious when he decided to throw a Willy Wonka-themed Primus show on New Year’s Eve last year. During the second set, Primus performed the soundtrack in its entirety. “Of the 23 or so New Years shows, I don’t think we’ve ever had a better combination of elements,” Claypool reflects, seven months later. “It felt good. It felt like we needed to be doing this.”

It felt so good, in fact, that he decided to take Primus into the studio to prepare the soundtrack for an album release. Claypool admits that he’s always, “in some way, wanted to be Willy Wonka,” and, also, that he’s always wanted to work a cover of “The Candyman” — a memorable number from the film’s soundtrack — into Primus sets. “Hell, I’ve been doing the line from the boat ride on stage since the ‘80’s,” then Les sings, ”There’s no earthly way of knowing, which direction we are going…”

“Larry Lalonde and I were discussing the next project for the band and one thought I had was to take on some kind of sacred cow and twist it into something of our own. Being that the whole Wonka thing was a massive part of my childhood,” Claypool explains, “It just seemed like the perfect thing for us to sink our teeth into, in part because those tunes are all so strong.”

The project would’ve worked with almost any of Claypool’s diverse musical ventures, but he knew from the start that he wanted to bring Wonka straight to his flagship band. “There’s excitement right now in the Primus world,” he explains. Two years after releasing an album of new material, Green Naugahyde, the Primus machine has a full tank and is running hot. “There’s this reinvigoration here,” says Claypool. Beginning on New Year’s, drummer Tim “Herb” Alexander returned to the lineup, following a three-year hiatus (during which the baton was passed to Jay Lane). Reunited with Claypool and guitarist Larry “Ler” LaLonde, the trio was able to capture the classic Primus sound and honor the spirit of Willy Wonka as seen through Claypool’s H.G. Wells style, creative-vision goggles.

Venice Beach California's Insects vs Robots have been carving out an experimental and boundary-less musical vision since 2008. Known for their high-
energy live shows and unique visual universe, IvR have released 3 albums with a new recording set to be released in 2015.

Insects vs Robots recently performed at SXSW, the annual Farm Aid concert and the 27th Annual Bridge School Benefit as well as touring throughout the United States. Insects vs Robots have shared the stage with Neil Young, Jack White, Tinariwen, Willie Nelson and many others...


Insects vs Robots is a psychotropicturesque quasi-nomadic music tribe roaming the jungles of Los Angeles. They employ violin, charango, guitar, drums, bass, voice, harp, banjo, kazoo, harmonium, saran wrap, sitar, megaphone, and other sonic confibulations to weave landscapes of otherworldly, folksy, and volcanic rock music. Their performance causes audiences to enter a state of frenzied joyous dancing, leaping, frothing, singing, moshing, and bewilderment. Having entered into their world, I have peered into the strange polyphonic canyons of their realm, and have no choice but to remain and chronicle their journey. I will not be returning to civilization."  
From the recovered Field Notebook of missing Anthropologist Dr. Theophrastus Bombastus III.

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