Sales Administration Specialist

10.05.2017 Richie



Job Title:             Sales Administration Specialist

FLSA Status:       Full-Time, Hourly  

Reports to:         Vice President Business Development


This position serves as administrative support for the sales team, providing data analysis and internal/external communication among sales, distribution, marketing and distributors.
The benefits to Highland are:

-         More time selling and more strategic sales efforts

-         Greater efficiency at Highland

-         Fresher beer and positive relationships with distributors

All of which reinforces Highland’s brand and sells more beer.
​If you meet the following qualifications and are capable of working in a fast paced, artisanal and challenging environment, we would welcome the opportunity to review your resume. Please send cover letter, salary requirements and resume to 




-        Set up new item paperwork and pricing for chains

-        Monitor new items for cross-reference issues in VIP (sales data software)  

-        Analyze and monitor call rates, ratios and sales conversion rates for KTA (Key Target Accounts)

-        Communicate and confirm pricing promotions and changes in promo schedule

-        Assist in building reports and communications, following up on program execution, incentives, and market penetration comparisons

-        Track chain programming and follow up through VIP

-        Cross reference inventory with pricing/promo schedules and upcoming seasonal transitions

-        Get ahead of any inconsistencies and ensure pricing execution on time

-        Understand scope of seasonal inventories to help plan transfer and new seasonal releases

-        Review and approve bill-backs for promo products

-        Call on chains and assist with presentations to chain accounts

-        Assists with selling, samplings, and events as needed

-        Call on chains and assist with presentations to chain accounts

-        Serves as gap filler with abilities to sell, do tastings, work events

-        Perform other duties as assigned


Distribution and Distributors  

-         Monitor pricing and price promotion through distributor pricing contracts and VIP  

-         Make recommendations to change orders

-         Act as conduit for info related to shipping, FOB (Freight on Board), SPA (Special Purchase Allocations), DA (Depletion Allocations), etc.

-         Communicate POS (Point of Sale), beer pricing, and NIF (New Item Form) information to Supply Chain Manager

-         Responsible for internal/external communication between sales, distribution and distributors

-         Communicate order changes and OOS

-         Help plan limited release shipments based on sales allocations

-         Create and maintain productive relationships with key distributor contacts

-         Monitor inventories and orders for all distributors

-         Disperse and receive distributor allocations



-        Communicate all information regarding new items with chains, distributors, and retail to marketing, including possible repercussions for missing a deadline

-        Consolidating random emails/spreadsheets from sales team into one email/spreadsheet for the marketing team

-        Maintain a consolidated and up to date distributor list for holiday cards, refresh mailer, Cold Mountain VIP invites, etc.

-        Analyze trends in certain markets and/or beer styles and communicate to marketing team




·         Bachelor’s degree in Business, Marketing or related field 


-         Some sales or related experience preferred

Specific Knowledge, Skills, and Abilities:

·         Strong verbal and written communication skills

·         High proficiency with Microsoft Office applications

·         Strong organizational skill with attention to detail

·         Self-starting personality

·         Strong presentation and selling skills


Working Conditions:

Willingness to work events on some evenings and weekends is required
Ability to lift up to 35 lbs is required. 
Ability to stand and/or sit for long periods of time is required.

At-Will Employment: 

Employment with Highland Brewing Co. may be terminated by either Highland or the employee at any time with or without cause or notice.

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