To Our Community of Guests and Friends:
While times are far from “business as usual,” Highland Brewing remains focused on protecting our team and our community during the COVID-19 outbreak while maintaining a positive spirit and a promise to keep moving forward. As we navigate the evolving impact of this virus, we would like to share how our team is working to protect you, how we are giving back to our community, and the release of a new year-round Highland beer.
Continuing To Brew + Deliver Great Beer With Extra Precaution
Breweries are considered essential businesses in North Carolina, so we are fortunate to be able to continue to brew beer and work with our distribution and retail partners to keep shelves stocked with your favorite brews across the Southeast. We are incredibly grateful to our wholesale partners who are delivering beer and stocking shelves, and to the grocery, retail, and convenience store workers, all of whom are on the front lines.
Brewing beer has always required rigorous cleanliness and sanitation standards. Beer is thus a very safe product by virtue of the extreme heat and closed process of brewing. In addition, our packaging system requires minimal human contact due to automation in the sanitizing, filling, capping/closing, boxing, and palletizing bottles and cans, creating minimal touch points from start to finish.
With the closure of our Taproom, our hospitality team has committed to operating a Curbside Beer Pickup daily to supply you with all your Highland needs.
• Sunday-Thursday 2 pm-6 pm // Friday-Saturday 1 pm-6 pm
• Orders may be placed by calling (828)545-6556
Supporting Our Team + Local Community
Our team is always looking to find new ways to help keep our community together, so we got a bit creative and are delighted to report that we have retained every Highland team member to date.
Also, we have enacted new ways to support our local community during this time:
• Donating 10% of our curbside pickup sales to the OneBuncombe Fund
• Continuing our food drives for MANNA FoodBank at curbside pickup
• Creating a Medical Professionals Membership Card to offer medical care providers 15% off all to-go beer purchases at the brewery for the remainder of 2020
• Issuing a $2500 staff fundraising challenge for Helpmate with matching funds from Highland, because “Stay Home, Stay Safe” is not safe for everyone
All New “Rising Haze IPA”
We continue to be inspired by people’s strength and will. All of us at Highland recognize that even when times are difficult, we must remain true to ourselves and continue to deliver on our promises of quality and innovation. To that end, we are excited to tell you about an upcoming addition to our year-round lineup — Rising Haze IPA.
This hazy IPA’s debut has been in the works for years and we hope that now more than ever, this release might serve as a bright spot in these difficult times. You can read more about Rising Haze IPA here.
The heart of Highland Brewing is our people, so, in many ways, this beer release is just as much for our team as it is for you. Seeing our latest beautifully crafted and delicious beer move from the realm of imagination to a curated recipe, into a newly designed package, and to your homes gives us great pride. We love the thought of you sharing this beer at your table as we share it at ours. Highland was built by our community and we find solace in knowing that we are in this together and we will get through this together. Thank you for choosing our beer.