Our link to the community

Our staff has been led by the example of our founder, Oscar Wong. A career-long Rotarian and volunteer/officer in a number of charitable organizations, he has always given back.

We do the same as a company, with the help of our beer-friendly customers! We are proud to partner with the Southern Appalachian Highlands Conservancy (SAHC) and Manna Food Bank continuously. Each month, we partner with a non-profit, and we offer support to countless other organizations in our tasting room and outside the brewery.

Based on our most deeply held values, we plan our giving in four focus areas: Health & Wellness, People In Need, Natural & Cultural Resources, and Animal Welfare.

You can be part of our fundraising efforts!

Ways to Participate
  • Seasonal beer release parties - $1 per beer sold at the brewery is donated to SAHC. Dates vary. Check out our Calendar.
  • Night Flight - Each July, our annual evening race and after-party (for runners and non-runners), supports local greenway development. Hundreds of runners raising thousands of dollars each year.
  • Monthly Community Partners - a different non-profit every month featured in our tours and in our tasting room. One night of each month is Community Night where the organization shows what they do with a presence in our tasting room. You might be able to pet puppies or learn about a local farm. $1 per beer sold at the brewery that day is donated.
Our Partners
  • Southern Appalachian Highlands Conservancy - This great organization protects our mountains, the oldest mountains in the world. Discover the diversity on a the seasonal hike. With beer. For additional information, visit
  • River Link - Highland staff does bi-annual stream clean up days with the help of Asheville Greenworks. For more information, contact River Link or Asheville Greenworks.
  • Manna Food Bank - When you tour our world-class brewery, please consider a canned food donation to Manna Food Bank.

Hiking here can mean a lush rainforest or a grassy bald with views into the next state. We love the outdoors – so many of us on staff are hikers, runners, cyclists, anglers. We never tire of the activities or the views.


In as many ways we take in our surroundings, we look for ways to give back. Environmental sustainability is one pursuit.

Our largest effort was our solar array. Under peak conditions the system can create up to 324 kW DC - more power than we can use on sunny days. The expansive roof is now about half covered by panels and is in full view from the rooftop bar.

The latest:

  • Beautiful 16-foot white oak bartops in the Event Center were harvested from our property.
  • 3rd largest craft brewing solar array in the USA 
  • 13th largest brewery solar array in the world 
  • Our rooftop bar decking is natural, untreated cypress, a tree that grows in water and can withstand rain and sun.
  • The light pole bases in front of the event center are made from irreparable kegs

General Operations  

➢ Ethos of reduce, reuse, recycle throughout company 

➢ Use of variable frequency drives to reduce energy consumption 

➢ We take advantage of programs from the state and the utility companies to provide energy audits, for natural gas, steam boilers, electricity, etc.

➢ Fabrication shop reduces waste and new purchases

➢ Rehabilitating an old warehouse building instead of building a new structure  

➢ Switched out all halogen lights with T-5 fluorescent lights, cutting light energy usage in half

➢ Spent grain, spent yeast, used hops and our filter media are used as cow feed
➢ Recycle specialty grain bags
➢ Reduce energy usage with a heat exchanger, which reclaims heat from boiled wort and transfers it to hot water for next batch
➢ Our original retrofitted dairy tanks are still here working as spent material storage
➢ Use a high efficiency boiler that far exceeds regulated emission levels. It has one of the lowest emissions of any available boiler

➢ Channel keg washer rinse water to rinse the floor
➢ Automated keg line saves water over manual rinsing by reusing wash water and increases efficiency with water use. It takes two people one day to do what used to require four people doing back-breaking work for a week
➢ Chose a label manufacturer that is 10 minutes away
➢ Save all packaging, boxes, roll cores, plastic bags, for reuse on our next run
➢ Purchase most of our equipment used and refurbish it ourselves. Our keg washer came from Bell’s. Our brewhouse is from Firestone Walker.