State Sales Manager - TN


Our Mission

We Cultivate and Celebrate the experience of beer, business, people, and place

Our Vision

To be the leader in crafting connections through beer and beyond

This position is responsible for market growth in TN by managing our Distributor Partners and working to execute our annual business plan to achieve volume and distribution goals by delivering against assigned metrics including ad display execution, incentives, thematic promotions, and in-market partnerships and special events.

FLSA Status: Exempt
Reports to: Sales Director
Location: Knoxville TN

Essential Job Functions

  • Develops, builds, and strengthens internal and external relationships
  • Implements strategy and tactics to identify opportunities and develops plans to deliver volume and profitability goals in assigned geography
  • Participates in development of Annual Business Plan and ensures progress against goals through concise and consistent communication with Distributor Partners including Quarterly Business Reviews
  • Provides detailed follow-up for all in-market activities including ad display execution, Distributor work-withs, channel focus, pricing surveys, quality audits, and promotions/special events
  • Managing inventory to ensure that Highland’s beers are fresh and in proper rotation
  • Composure, flexibility, and adaptability are keys to excelling in a fast, challenging, and fun environment
  • Steward for Highland’s world-class beer portfolio and our charitable and environmental programs




  • Bachelor’s Degree preferred


  • Minimum of three years managing Distributors in the beverage alcohol industry

Specific Knowledge, Skills, and Abilities:

  • VIP/Karma Notes/Encompass or similar applications
  • Microsoft Office
  • Ability to multi-task, attention to detail, and a driving passion for independent craft beer
  • Excellent verbal and written communication skills
  • Organized, extreme attention to detail
  • Working knowledge of major beer styles, including origins and flavor profiles


  • Willingness to travel overnight is required (30-40%%)