Social Media Specialist


The Social Media Specialist for Highland Brewing Company is an enthusiastic and engaged content creator – able to embody both Highland’s position as the established leader in the Asheville brewing scene, and its pioneering spirit that continues to explore and push boundaries. Clearly communicating the company’s brand in a positive, authentic way is essential to this role.

FLSA Status: Full-Time Hourly, Non-exempt
Reports to: Marketing Manager
Location: Asheville, NC

Essential Job Functions

Social Media

·         Generate content for all of Highland’s social media platforms including:

o   Written content

o   Photography

o   Videography

·         Utilize stories and live updates

·         Create and maintain up-to-date event calendars on Highland’s social media and other digital platforms

·         Seek out and foster relationships with influencers across platforms

·         Encourage and manage User Generated Content through hashtags, contests, and other forms of engagement

·         Respond in a timely manner to all social media correspondence

·         Capture night and weekend events, as needed

·         Work with sales team to generate location-specific posts and photos




Strategy, Advertising, Research and Reporting

·         Generate flexible social media plan for year, based on annual marketing objectives

·         Create ad campaigns and monitor effectiveness

·         Create and maintain strategic list of hashtags

·         Generate and analyze reports for Marketing Manager to share with CEO and company

·         Research efficiency improvements in scheduling, planning, approving and analyzing

·         Seek out information on all platform updates and algorithm changes

·         Seek out additional social marketing opportunities through research

·         Maintain up-to-date knowledge on social best practices



·         Photography for staff and merchandise as needed

·         Work and attend off-site festivals and events, as needed



·         Associate or Bachelor’s degree in Marketing, Business Administration, Communications or related field preferred

·         Certifications from various social media platforms or training programs are a plus



·         1-3 years marketing, website and social media or related experience required

·         Some experience in graphics software is a plus

·         Beer knowledge is a plus, love of beer is a must


Specific Knowledge, Skills, and Abilities:

·         Proficiency in Microsoft Office Suite

·         Proficiency in both Windows and Apple operating systems

·         Intimate understanding of all social media platforms

·         Proficiency in Adobe Suite (Photoshop, Lightroom, etc.)

·         Excellent written and verbal communication skills

·         Have experience in all social media platforms

·         Be comfortable generating content in multiple formats

·         Attention to detail

·         Ability to work independently


Working Conditions:

·         Ability to stand for long periods of time and do physically demanding work is required 

·         Ability to lift up to 50 lbs. is required 

·         Willingness to work on evenings and weekends is required

·         Overnight travel on occasion