Food & Beverage Director


This position is responsible for creating a guest experience that reflects our status as brewery in the top 1% of independent breweries in the country. The job is to align the onsite experience with the Highland brand – consistently excellent, lively, enthusiastic, authentic, forward-thinking.

FLSA Status: Exempt
Reports to: President
Location: Asheville, NC

Essential Job Functions


·         Build all aspects of our onsite guest experience to align with the Highland brand (consistently excellent, lively, enthusiastic, authentic, forward-thinking), including and not limited to: beer knowledge, safety, ambiance, customer service, cleanliness, and comfort

o   “All aspects” refers to:

§  all venues - tasting room, deck, rooftop, meadow, event center and other venues to be developed

§  daily activities, private events, and public events

§  beer, food, merchandise, tours, parking, music and other entertainment

·         Build a can’t-miss destination for Asheville visitors

·         Be the hometown favorite for locals

·         Build a culture of constant improvement

·         Lead hospitality operations to align with the Highland brand, including but not limited to: staff, facilities, entertainment, events, services, products and outside vendors/partners

·         Address and resolve hospitality-related complaints and concerns


Key collaborative work outside the department

·         With Marketing:

o   Pursue and secure new and improved sources of revenue related to hospitality and entertainment

o   Assess and evaluate proposed events and partnerships to determine suitability with Highland brand and goals

·         With Event Sales Professional on strategy and execution of hundreds of events annually

·         With VP Operations/facilities team on facilities management, seasonal openings/closings, special event needs

·         With Sales Department for VIP Guest tours/tastings, etc

·         With associated departments such as brewing, outside event organizers and vendors/partners



·         Create and manage annual budget, with proactive planning for capital needs, in a cooperative effort with other team leaders, Controller, and President

·         Establish and maintain monthly budget. Monitor performance, adjust operations or goals as needed 

·         Oversees daily financial recording, reconciling, and reporting

·         Payroll



·         Establish Hospitality as a leading department within the company – in thought, staff selection and development, customer service, business savviness, teamwork, execution

·         Schedule personnel and logistics



·         Ensure all grant-related required procedures, measurements, reporting are accurate and completed timely (Due Jan 2019 and Jan 2020)

·         Lead the creation of a food program – to be developed!



·         Bachelor’s degree in hospitality management, marketing or business administration

·         Master’s in Business Administration, preferred

·         Certified Cicerone - level one required within 6 months of hire 



·         Five years hospitality management experience with a concentration in financial management, developing budgets, staff training and development, marketing, business plans and strategic planning


Specific Knowledge, Skills, and Abilities:

·         Business acumen

·         Problem solving orientation

·         Tactical reasoning

·         Initiative to learn

·         Advanced organizational skills

·         Ability to manage cash and other Highland assets

·         Working knowledge of the craft brewing industry

·         Working knowledge of major beer styles, including origins and flavor profiles

·         Ability to manage and prioritize multiple tasks

·         Excellent verbal and written communication skills

·         Proficiency in Microsoft Office applications, with strong skills in Excel


Working Conditions:

·         Ability to stand for long periods of time and do physically demanding work is required. 

·         Ability to lift up to 50 lbs. is required. 

·         Willingness to work events on evenings and weekends is required.

·         Willingness to travel overnight is required.

At-Will Employment:  Employment with Highland Brewing Co. may be terminated by either Highland or the employee at any time with or without cause or notice.