Night Flight Race for Greenways Returns for Ninth Year

Night Flight Race for Greenways Returns for Ninth Year

ASHVILLE, NC (July 17, 2023) –  The 9th annual Night Flight returns on Saturday, July 22nd. This twilight race is run by more than 450 participants dressed up, and adorned with glow sticks each year. The 4.5-mile East Asheville course takes runners through the...
Berryful Vibrant Fruited Ale Debuts for Spring

Berryful Vibrant Fruited Ale Debuts for Spring

ASHEVILLE, NC — North Carolina’s largest native brewer is announcing the release of Berryful – a fruited ale with tart blueberries. It is the latest addition to the brewery’s seasonal lineup and is available now in 6-packs across Highland’s Southeastern distribution...
Lunar New Year 2023!

Lunar New Year 2023!

Highland is excited to celebrate Lunar New Year (1/22) and kick off the Year of the Rabbit with our fourth annual collaboration with Seattle-based Lucky Envelope Brewing Company on the weekend of January 21-22. The collaboration brew, Water Rabbit, is a West...
Highland Fact Sheet 2023

Highland Fact Sheet 2023

Highland Fact Sheet 2023     Highland Brewing Company was founded in Asheville by Oscar Wong on April 21, 1994 Highland was Asheville’s pioneer and first brewery founded in the city since Prohibition and the third oldest craft brewery still in operation in...
Music and Beer to Celebrate 26 Years of Cold Mountain Winter Ale

Music and Beer to Celebrate 26 Years of Cold Mountain Winter Ale

ASHEVILLE, NC —Highland Brewing is excited to celebrate the return of cult-favorite spiced winter ale from November 10-14. For the past 26 years, Highland Brewing has kicked off the holiday season with a release party for Cold Mountain Spiced Winter Ale. Cold Mountain...
Highland Hospitality Director Tapped for VP of Brand Development

Highland Hospitality Director Tapped for VP of Brand Development

ASHEVILLE, NC — Highland Brewing Company is pleased to announce that Nikki Mitchell will join the brewery’s executive leadership team as Vice President of Brand Development. Mitchell has been with the brewery for five years. She was promoted from Private Events Sales...
Hair of The Dog IPA for Asheville Humane Society

Hair of The Dog IPA for Asheville Humane Society

ASHEVILLE, NC (August 8, 2022) — Asheville’s original craft brewery will release Hair of The Dog IPA on Saturday, August 27. This brewery-only release was created in collaboration with the Asheville Humane Society. The brew features an original crowler label...
Community Harvest for MANNA FoodBank

Community Harvest for MANNA FoodBank

ASHEVILLE, NC (June 14, 2022) — Asheville’s original craft brewery will release Community Harvest Fruited Ale on Sunday, June 26. This brewery-only release was created in collaboration with MANNA FoodBank. The brew features an original crowler label illustration by...
Black Bear Kolsch for WNC Nature Center

Black Bear Kolsch for WNC Nature Center

ASHEVILLE, NC (May 16, 2022) — Asheville’s original craft brewery will release Black Bear Kolsch on Sunday, May 22. This brewery-only release was created in collaboration with the WNC Nature Center. The brew features an original crowler label illustration by local...
Hazy Heights IPA Joins Year-Round Line-Up

Hazy Heights IPA Joins Year-Round Line-Up

ASHEVILLE, NC — North Carolina’s largest native brewer is announcing the release of Hazy Heights IPA – an IPA brewed with Citra, Ekuanot, Amarillo, Centennial, and El Dorado hops. It is the latest addition to the brewery’s year-round lineup and will be distributed in...
Mountain Chaser Hazy Pale Ale for SAHC

Mountain Chaser Hazy Pale Ale for SAHC

ASHEVILLE, NC (April 18, 2022) — Asheville’s original craft brewery will release Mountain Chaser Hazy Pale Ale for SAHC on Sunday, April 24. This brewery-only release was created in collaboration with Southern Appalachian Highlands Conservancy (SAHC). The brew...
Pints with Purpose Beer Series Debuts

Pints with Purpose Beer Series Debuts

ASHEVILLE, NC (April 6, 2022) — Asheville’s original craft brewery announces a new Pints with Purpose Beer Series supporting area non-profits. Over the next five months, Highland will release one beer per month with a party highlighting the work of one of the...
Lower Falls IPA Debuts in Time for Volleyball Season

Lower Falls IPA Debuts in Time for Volleyball Season

North Carolina’s largest native brewer is announcing the release of Lower Falls IPA – a session IPA brewed with Centennial, Amarillo, and Mosaic hops. It is the latest addition to the brewery’s year-round lineup and will be distributed in 6-packs across Highland’s...
S&W Market Opens

S&W Market Opens

A taste of the art deco architecture that Asheville is known for alongside some of the best food and beer the city has to offer —all in one spot. ASHEVILLE, NC., June 8, 2021 — The S&W Market, Asheville’s first food hall and event space, announced today that it...
Highland History

Highland History

Highland History  ASHEVILLE – Highland Brewing Company was founded in 1994 by retired engineer, Oscar Wong. It was the first craft brewery in Asheville since Prohibition and has grown to become the largest family-owned, female-led brewery native to the Southeast. Wong...
Rising Haze IPA

Rising Haze IPA

Rising Haze IPA Joins Year-Round Lineup ASHEVILLE, NC (April 9, 2020) — North Carolina’s largest native brewer is announcing the release of Rising Haze IPA — a hazy IPA brewed with Citra, Mosaic and Galaxy hops — as the latest addition to its year-round...
High Pines Imperial IPA

High Pines Imperial IPA

High Pines Imperial IPA Joins Year-Round Lineup ASHEVILLE, NC (February 3, 2020) — North Carolina’s largest native brewer is announcing the release of High Pines IPA – an imperial IPA brewed with Mosaic, Simcoe, Centennial, and Comet hops – as the latest addition to...
Give Back with Gaelic

Give Back with Gaelic

Give Back with Gaelic Now in its second year, we are proud to present “Give Back with Gaelic,” a charitable giving campaign to support the hospitality industry across our entire Southeast distribution footprint. From September to December of 2021, we donated a portion...