May 4th – The Big Bash

11AM – 10PM | Brewery Taproom | Free to Attend | $10 Limited Parking Available

We’re turning 30, and that’s something to celebrate! You’ll want to make plans to party with us and raise a glass to Asheville’s first brewery, founded in 1994. The Big Bash is free to attend. Parking is limited and will be $10 per vehicle upon arrival (we recommend ride share!).

Want to party in style with a parking pass, exclusive VIP only venues, private bar areas and serious swag? Check out our VIP Experience.


Can’t make it on May 4th? We’ve got plenty of ways for you to celebrate with us. Check out the full list of events below!

Exclusive Anniversary Beers 

The OG Dub IPA – 8.5% ABV

A 500ML bottled IPA in honor of our founder Oscar P Wong (lovingly referred to by staff as OPW). Our most limited offering yet is included in the VIP Experience. Less than 100 available for purchase a la carte.

The Long Game Tropical Lager – 4.8% ABV

Our 30th Anniversary Special Limited Release is onsite in draft and in 6-packs to take home with you!

Collaboration Draft Releases

We’ve got two special collaborations with industry leaders Yakima Chief Hops and Epiphany Malt on draft for you to enjoy, brewed by our Innovation team.

Throwback Draft Specials 

We reached back in the vault of some of our favorite beers over the years. We’ll have St. Terese’s Pale Ale, Little Hump Session Ale, Devil’s Britches Imperial Red, and Mandarina IPA.

All of these will be available on draft or part of our 30th Anniversary Flight.


Heritage Hall

All day long | The Barrel Room 

Over the last 30 years, Highland has gone through significant transformation. We’ve created an immersive Heritage Hall for you to explore.

Take an experiential journey through the archives of Highland from our early days and scrappy history to 2024. 


The Wilson Springs Hotel

1 – 4pm | The Meadow (outside)

The Wilson Springs Hotel’s newest album takes you through a variety of influences; through slow & somber crooner country, to rippin’ honky tonk, to hard hitting folk influenced rock, thru almost psych-rock like guitar tones and back again, all while maintaining that watermark-like sonic fingerprint great bands possess. Their live show is not one to miss.

Rainy Eyes
6 – 9pm | The Meadow (outside)

Rainy Eyes (Irena Eide) is a Norwegian-born Americana singer-songwriter who’s been writing music, performing and touring throughout the US for the past decade. Her performances have a spellbinding, inspiring effect and a soulful, heartfelt and timeless sound with tight-knit harmonies, melodious solos, and thoughtful songwriting. Though Rainy is located in Lafayette, LA, the Rainy Eyes Band features all-star Asheville musicians Nik Hope (drums) and JP Furnas (bass) from Empire Strikes Brass and Billy Strings’ former mandolin and guitarist Drew Matulich. 


90s Photo Booth

12 – 8pm | The Event Center

Since Highland was founded in 1994, it felt like we just had to have a 90s Photo Booth for you. Chickadee Photo Booth will be snapping free photos with all the 90s props you could want.

We’ll have Dwight Schrute glasses, oversized denim jackets, scrunchies, and baseball caps to create the best awkward 90s portraits of your dreams.


But wait, there’s more!

We have an amazing lineup of events all week long. From a 90s dance party to an incredible panel discussion with Highland leadership, there are so many ways to participate. Scroll down for more details! 

Frisbeers + 30 Years Doubles Disc Golf Tournament

Sunday, April 28th | 8:30am – 2:30pm | $30 | Highland Disc Golf Course


Disc golf fans, this is your moment! Grab your go-to partner and register for our special doubles 18-hole disc golf tournament. Winners of each division will be awarded a $50 Highland Brewing gift card (per player), and of course, bragging rights.


Highland Brewing Trivia

Monday, April 29th | 6 – 8pm | Free | Taproom


Hosted by our very own taproom manager, Peter Landis, we’ve got a special one-off trivia night about all things Highland Brewing.

We’ve got big prizes on deck ($50 – first place, $30 – second place, $20 – third place) for teams of up to six people.

Family owners Oscar Wong, Leah Wong Ashburn, and Brock Ashburn will be bartending for one night only, so swing by for a pint.

Making History: Panel Discussion + Tasting With Family Owners

Tuesday, April 30th | 6 – 8pm | Highland Brewing Event Center
| Free to Attend| $14 Optional Flight

Sip through fabled stories and future scenes with the family owners!

Join Oscar Wong, Leah Wong Ashburn and Brock Ashburn for a moderated panel discussion and flight tasting, hosted by Kevan Frazier. They’ll discuss Highland’s innovative spirit, highlighting purposeful changes made over the last 30 years.

The panel is free to attend, with an optional flight available for purchase. We’ve only got 150 flights available for purchase, so secure yours here! 

Well Crafted Music Series with Matt Smith, Graham Sharp and Seth Kauffman

Wednesday, May 1st | 6 – 8pm | Free | The Meadow (outside)

Matt Smith curates an incredible lineup of musicians every Wednesday at Highland, and our anniversary week is no different.

We welcome Matt Sharp (of the Steep Canyon Rangers) and Seth Kauffman (of Floating Action) for an incredible show. Join us!


Oscar Wong Throws The First Pitch

Friday, May 3rd | 6:35pm | Ticketed | McCormick Field (Asheville Tourists Stadium)

Our founder, Oscar Wong, will throw the first pitch for the Asheville Tourists. Buy your tickets here!

(Dance) Party Like It’s 1994

Friday, May 3rd | 7 – 10pm | Free | The Meadow (outside)

DJ Molly Parti is back with an incredible 1990s themed dance party. Dance in Highland’s incredible Meadow to the dulcet sounds of “Nuthin’ But A G Thang” and “Fantasy,” and “No Diggity.”

And of course, some Britney Spears.

Drag Music Bingo with Divine the Bearded Lady

Friday, May 3rd | 7:30 – 9:30pm | Free | Downtown Taproom

Hosted by the hilarious and beautiful Divine The Bearded Lady, this free event will have you dancing along as you play this classic game.

Cinco De Mayo Brunch

Sunday, May 5th | 11:30am – 7pm | Downtown Taproom

Recover from your festivities with brunch at our downtown taproom inside the S+W Market Food Hall. Enjoy specials on Highland Cerveza Lime Lager + handcrafted Micheladas. If you haven’t had one before, you’ll be enthralled with this Bloody Mary-esque spicy + sour beer cocktail.

Meadow Market

Sunday, May 5th | 1pm – 6pm | The Meadow (outside)

Our meadow markets are one of the most beloved events we put on. Come shop wares from 20 WNC artisans and makers.